[Video] What We Know About Multiculturals and Virtual Reality

July 18, 2016 Author: Mario X. Carrasco

The Future of Virtual Multicultural Reality

Virtual Reality has been feeling like it is on the cusp of being main stream for several years now. The purchase of Oculus Rift by Facebook for 2 billion dollars jutted virtual reality into the public consciousness. Flash forward two years and the launch of the Samsung Galaxy S7 brought free virtual reality headsets to those that pre-ordered the phone and now the HTC Vive has launched, making virtual reality a purchase within reach.

But is the interest relegated to gen-pop Techies? ThinkNow Research wanted to know how multicultural consumers feel about virtual reality and what they find interesting about it use – Read the full blog here.

Our data clearly points to multicultural consumers as a key driver in the widespread adoption of virtual reality products. Samsung and HTC have a head start with this consumer as their brand loyalty is already high among key multicultural demographics. Brands like Oculus Rift will have a heavier lift as their product is currently significantly more expensive and rely on external hardware to function but as virtual reality hardware becomes more affordable, marketing to the multicultural consumer can be the difference between making virtual reality the next 3D TV or the next smartphone.

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