Hispanic Market Research

Comprising nearly 20% of the population and growing, digitally savvy Hispanic consumers are influential in the U.S. market.  

Hispanic consumers are a thriving and influential force in the U.S. economy. Comprising nearly 20% of the population and accounting for $1.7 trillion in spending power, these super consumers are, on average, younger than their majority counterparts, spend more on retail and travel, and over-index on technology use. Hispanics also value collectivism, which means they are more likely to make purchasing decisions based on input from family and friends. When describing their identity, they are heavily influenced by their culture and tradition. Brands looking to expand their consumer base can benefit from understanding the unique needs and preferences of Hispanic consumers through custom market research.