ThinkNow Media does not rely on cookies or contextual advertising to reach Hispanic, Black, Asian, and LGBTQIA+ audiences. Our zero-party survey data spans over a decade of longitudinal data and is updated monthly to ensure accuracy. Cookie data’s issues are well known and documented but the real issue is that cookies are going away. With ThinkNow Media, you can begin to sever your reliance on cookie data. Contextual advertising has continued to rise in popularity as companies prepare for the sunsetting of cookies. However, contextual advertising is becoming increasingly difficult to rely on as multicultural audiences continue to have an outsized affect on broader American culture. No longer can digital media buyers rely on Spanish-language music as a proxy for Latinx audiences as Spanish-language artist, Bad Bunny, is the number one most streamed artist for the second year in a row. Proving that all Spanish speakers and non-Spanish speakers alike are enjoying his music.
Unlocking insights for goverment officials, public servers and federal and state offices, to decipher the intricacies of today's multicultural landscape. And how to use this valuable information to effictively communicate with people.
A dedicated full-service, designed to discover consumers' decisions and perceptions. Rarely does the market research industry addresses cultural bias prevalent in multicultural groups, such as Hispanics, African-American and Asians. ThinkNow Research is aware of these cultural biases and has created strategies to mitigate them.
Get to know the results and takeaways to some of our market research.