Major DSPs do not have the capability to reach diverse ethnic, sexual orientation, and disability audiences within their platforms. With the U.S. becoming an increasingly diverse country, this lack of targeting capabilities hurts companies looking to reach these high-value audiences via digital advertising. ThinkNow Audiences is the first zero-party data audience tool that enables digital marketers to reach diverse audiences through all major DSPs including but not limited to: Google DV360, The Trade Desk, MediaMath
Unlocking insights for goverment officials, public servers and federal and state offices, to decipher the intricacies of today's multicultural landscape. And how to use this valuable information to effictively communicate with people.
A dedicated full-service, designed to discover consumers' decisions and perceptions. Rarely does the market research industry addresses cultural bias prevalent in multicultural groups, such as Hispanics, African-American and Asians. ThinkNow Research is aware of these cultural biases and has created strategies to mitigate them.
Get to know the results and takeaways to some of our market research.