Music, one of the most prolific forms of cultural expression, influences consumer behavior and brand affinity. In this week’s episode, Nidia Serrano, Audience Marketing Director at Pandora, discusses how cultural cues impact trends in music marketing research, and how advertisers can use those insights to create relevant content for multicultural audiences.
In this episode, we examine how redefining diversity and inclusion positively impacts business performance and reveals unique opportunities for businesses to bootstrap growth. Kristin Luck, Founder of ScaleHouse and WIRe (Women in Research), discusses the pitfalls of the corporate patriarchy and ways industry, in general, can help level the playing field for marginalized groups.
Latinos are the entrepreneurial engine of the U.S. economy. Latinas are starting more businesses than any other ethnic cohort and the trend isn't slowing down. Yet, despite this staggering growth, minority-owned businesses, in general, struggle to scale. Maribel Lara Senior Vice President, Head of Consulting at The Sasha Group, discusses some of the barriers minority, women-owned businesses face and shares growth hacks MWBEs can use to accelerate the growth of their firms.
This podcast delves into the significance of Latin X, underserved yet influential consumers within the Hispanic market who drive significant revenue and advocacy for brands. We explore key differences in individualistic and collectivist cultures, how Hispanic immigrants adapt to the American ethos, and what it all means to marketers trying to touch today's new mainstream: multicultural consumers. Guest: Maria Twena, Global Head of Consumer X at 9thWonder Agency
This podcast explores the relationship between language and brand engagement and how Fortune 500 companies can use the Spanish language to fortify their marketing assets and unlock the potential in the market through in-language campaigns. Guest: Diego Antista, CEO & Founder of Multicultural Integrated Technologies
In this conversation, we will explore how brands can play a role in addressing social justice issues in the Black American community by helping improve the lives of Black American consumers while driving brand engagement, loyalty, and sales. Speakers: Pepper Miller, Recognized Black American Market Researcher, Author, Subject Matter Expert and Speaker and Reginald Osborne, Strategic Business Leader & Cultural Expert.
ThinkNow Mobile App Report: Why Brands Are Turning Back To Mobile Apps Mobile apps are experiencing a retail renaissance. Nike’s revenue has done a complete 180 this year, showing one of their strongest quarters in the past decade, driven primarily by their new mobile strategy which leveled up its mobile app to include gamification features. Starbucks’ mobile app has transformed the way coffee lovers order and pay for their favorite brews, and McDonalds’ new mobile app strategy has managed to appeal to younger consumers and lower labor costs. For a technology that’s showing its age (apps have been around for a decade now), it’s exciting to see a renewed interest in it by retailers and brands, despite a string of headlines alluding to “the death of the mobile app.”
Years ago, TV viewers watched and recorded their favorite shows on cable. Chained to our VCRs, we collected episode laden VHS tapes like squirrels collect nuts in the winter. Then DVRs came along, liberating us from reels of magnetic tape and wooing us with the allure of live TV on our own terms. Flash forward a few years. Streaming services disrupt TV as we know it. Viewers now have the option to stream entire seasons of shows from every genre, from throwbacks like The Wonder Years and Full House to Game of Thrones and Westworld, and everything in between. At ThinkNow, we’ve studied this shift in media consumption for three years now. Our ThinkNow Media™ report tracks cross-platform viewing, streaming habits, gaming, and binge viewing habits across the total market.
Historically, small businesses in the U.S. have fueled the economic engine by supplying a steady stream of new jobs. However, in recent years, new business birth rates have slowed prompting the Kaufman Foundation to declare that startup rates are “half of what they were a decade ago.” This is surprising because the U.S. is seen as a global leader in entrepreneurship. Americans have created whole new industries from scratch through the courage, determination and skill of generations of risk takers. Is America at risk of losing this status? Perhaps, but why? It’s difficult to pinpoint the exact reasons for the overall decline in entrepreneurship in America.
Affluent U.S. Hispanics Drive Daily Usage of Top Social Media Platforms U.S. Hispanics earning $75,000+ a year significantly over-index on key digital and social media measures when compared to non-Hispanic Whites. From the platforms they use to what they do when they get there, Hispanics are “always on,” depending heavily on their smartphones to keep them connected to family and friends, to research brands, and to make purchases. In our new report, Social Media & Digital Usage in 2018, we partnered with mitú to take a closer look at the latest social media and digital trends across all U.S. consumers, specifically examining attitudes and activity by ethnicity and race, income and daypart.