thinknow Government

Enable governmental institutions to address people

  • Unlock unique insights that influence peoples' decisions.
  • Decipher the intricacies of today’s multicultural landscape.
  • Address people of all sorts of cultural backgrounds.

    Translate data

    We translate data into actionable insights.

    Expertise

    Leading institutions vouch for our services

    We conect you

    With world-views from every culture

    best in-class consumer insights for the public sector

    Our work allows government officials, public servants, and federal and state offices to decipher the intricacies of today’s multicultural landscape. And how to use this valuable information to effectively communicate with people.

    50%

    of U.S households have smart speakers

    35%

    of U.S households have a house for rental

    Top government institutions trust our services

    Testimonials

    “ThinkNow is one of those rare communication agencies that recognizes and applies the moral and stategic value of cultural inclusiveness.”

    “We consider ThinkNow Research a partner more than a vendor. At every level of interaction, they are fully engaged and embrace our business as if it was their own. We rely heavily on their expertise and understanding of the Hispanic audience”

    “ThinkNow is one of those rare communication agencies that recognizes and applies the moral and stategic value of cultural inclusiveness.”

    98%

    of our clients increase their audience using our insights

    98%

    of our clients increase their audience using our insights

    Knowledge in market research

    • Federal contract managment experience.

    • Advanced analytics and modeling.

    • Marketing consulting & strategy.

    • Message, ad & collateral testing.

    People change

    Societies

    Evolve

    Cultures shift

    About Us

    Finding out how these changes affect peoples' perceptions is where our heart and soul is.

    And this lifelong commitment to understanding, is a promise made to every partner and customer.

    A promise that is kept, and a promise that delivers.

    ThinkNow

    Unleash your understanding.

    We deliver results

    Center for Disease Control

    Chikungunya is a mosquito borne illness that causes fever, joint pain, headache, muscle pain, joint swelling and rash. One of the main entry points into the U.S. for the virus is the porous U.S./Mexico border region. Specifically, Spanish-speaking borderregion residents that frequently travel between the U.S. and Mexico.

    CDC was concerned that awareness of the virus was very low among Spanish speakers.

    Prospects within the border were highly suspicious of rumors of deportation.

    ThinkNow Research worked with local community organizations and within the CDC to enhance our recruitment outreach. By this means, ThinkNow Research successfully conducted a series of inperson focus groups along the U.S./Mexico border of bicultural and unacculturated Hispanic residents, in order to determine how best to communicate the dangers of Chikungunya to this demographic.

    • San Diego, CA
    • Las Cruces, NM
    • McAllen, TX
    • Nogales, AZ
    • El Paso, TX

    Throughout weekly meetings and comparisons of findings, we worked as a team with the CDC to uncover messaging and images that affirmed a clear message with the focus group participants. The CDC was able to determine which collateral communications and overall language and visual constructions were most effective in communicating how to avoid contracting and/or spreading of the virus.

    They made changes to their messaging and collateral based on our research results and distributed the new materials to healthcare centers throughout the region.

    73%

    of the targeted audience is now correctly informed of the Chikungunya virus.

    40%

    of cases decreased in the following 6 months.

    Partnership & Certifications
    Goverment Certifications

    SBA Certified 8 (a) Small Business Case Numbre 306271

    Contract Vehicles

    GSA contract holder: Schedule 542 - Advertising & Integrateed Marketing Solutions (AIMS) Contract Number GS-10F-081CA

    Goverment Certifications

    SBA Small Disadvantaged Business (SDB)

    Partner with us

    Translate data

    We translate data into actionable insights for decision making.

    Leading institutions

    and organizations vouch for our services and products and continue to do so after 15 years.

    We connect you

    With world-views from every culture that make up this country.

    Team of experts

    Implementing market research best practices to bring the best possible outcomes.

    35%

    of African american population is growing faster than total US population.

    View report details

    $1.1

    trillions buying power in the U.S. is held by African americans.

    Faqs

    Yes. Our work experience covers a wide range of public sector clients from Federal, State, and Local municipalities.

    The need for public ourtreach to multicultural audiences is greater than ever. From vaccine messaging to the SBA reaching out to diverse entrepreneurs, government agencies across the board have benefitted from our unique capabilities.

    Rest assured, we have experience handling sensitive or confidential topics.

    Our work gives institutions in the public sector insights regarding religion, health, criminal justice, policing, education, employment, housing, transport, and personal finances.

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