thinknow Government

Best in-class consumer insights for the public sector

  • Uncover nuances of today’s multicultural landscape.
  • Unlock unique insights that affect people’s decisions.
  • Learn how to use this information to effectively communicate with people.
Federal Contract Management Experience

Advanced Analytics and Modeling

Message Ad & Collateral Testing, Marketing Consulting & Strategy

Top government institutions trust our services

Testimonials

“ThinkNow is one of those rare communication agencies that recognizes and applies the moral and stategic value of cultural inclusiveness.”

Demetrius M. Parker Communication Specialist, CDC

“We consider ThinkNow Research a partner more than a vendor. At every level of interaction, they are fully engaged and embrace our business as if it was their own. We rely heavily on their expertise and understanding of the Hispanic audience.”

Brooke Lorenz Brooke Lorenz - Dish Latino

"We at Insight Latam carry out projects with panels in multiple countries in Latam, and definitely, ThinkNow has helped us to achieve our objectives, of quality levels and response times that we offer to our clients."

A. Juilo Monteagudo Viera CEO, Insight Latam

"We started working with ThinkNow during our media company and start-up careers - when we made the decision to launch our own strategic advisory dedicated to culture-forward business strategies; they were the natural choice to power our primary research requirements. Not only is their approach unique in a world drowning in often-useless diversity data, but they approach their work with a bias to excellence, service and character."

Charlie Echeverry CEO & Managing Director

“ThinkNow Research has been an excellent partner to the Ad Council. They’ve been very flexible with our tracking study schedules, provided high quality input when developing our questionnaire and always deliver everything we ask for on time.”

Anuar Saab Director, Strategy & Evaluation

People change

Societies

Evolve

Cultures shift

ThinkNow Government has worked with State and Federal agencies for over a decade during which we have been awarded multiple sole-source and competitive contracts with the US Army, FDA, and the SBA among others.

Our rating through the Contractor Performance Assessment Reporting System (CPARS) is rated good to excellent.

Download Cap Statement

We deliver results

Center for Disease Control

Chikungunya is a mosquito borne illness that causes fever, joint pain, headache, muscle pain, joint swelling and rash. One of the main entry points into the U.S. for the virus is the porous U.S./Mexico border region. Specifically, Spanish-speaking borderregion residents that frequently travel between the U.S. and Mexico.

CDC was concerned that awareness of the virus was very low among Spanish speakers.

Prospects within the border were highly suspicious of rumors of deportation.

ThinkNow Research worked with local community organizations and within the CDC to enhance our recruitment outreach. This means, ThinkNow Research successfully conducted a series of in person focus groups along the U.S./Mexico border of bicultural and unacculturated Hispanic residents, in order to determine how best to communicate the dangers of Chikungunya to this demographic.

  • San Diego, CA
  • Las Cruces, NM
  • McAllen, TX
  • Nogales, AZ
  • El Paso, TX

Throughout weekly meetings and comparisons of findings, we worked as a team with the CDC to uncover messaging and images that affirmed a clear message with the focus group participants. The CDC was able to determine which collateral communications and overall language and visual constructions were most effective in communicating how to avoid contracting and/or spreading of the virus.

They made changes to their messaging and collateral based on our research results and distributed the new materials to healthcare centers throughout the region.

73%

of the targeted audience is now correctly informed of the Chikungunya virus.

40%

of cases decreased in the following 6 months.

Federal Certifications

SBA Certified 8 (a) Small Business Case Number 306271

  • CPUC Minority Business Owner
  • Minority Business Council Certified​
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Contract Vehicles

GSA logo

Schedule 542 - Advertising & Integrated Marketing Solutions (AIMS) Contract Number GS-10F-081CA

Government Certifications

Minority Business Council, Metro DBE/SDE, CPUC

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Contract Vehicles

Contract Holder 47QRAA22D0048

  • 541910 - Market Research and Polling
  • 541613 - Marketing Consulting Services 
  • 541810 - Advertising Agencies

Faqs

Yes. Our government insights solutions experience covers a wide range of public sector clients from Federal, State, and Local municipalities and agencies.

The need for public outreach for multicultural audiences is greater than ever. From vaccine messaging to the SBA's campaign to better engage diverse and under resourced small businesses, government agencies across the board have benefitted for our unique market research capabilities.

Rest assured, we have experience handling sensitive or confidential topics.

Our government market research capabilities gives institutions in the public sector insights regarding religion, health, criminal justice, policing, education, employment, housing, transport, and personal finances.