We translate data into actionable insights.
Leading institutions vouch for our services
With world-views from every culture
Our work allows government officials, public servants, and federal and state offices to decipher the intricacies of today’s multicultural landscape. And how to use this valuable information to effectively communicate with people.
of U.S households have smart speakers
of U.S households have a house for rental
Finding out how these changes affect peoples' perceptions is where our heart and soul is.
And this lifelong commitment to understanding, is a promise made to every partner and customer.
A promise that is kept, and a promise that delivers.
ThinkNow
Unleash your understanding.
Chikungunya is a mosquito borne illness that causes fever, joint pain, headache, muscle pain, joint swelling and rash. One of the main entry points into the U.S. for the virus is the porous U.S./Mexico border region. Specifically, Spanish-speaking borderregion residents that frequently travel between the U.S. and Mexico.
ThinkNow Research worked with local community organizations and within the CDC to enhance our recruitment outreach. By this means, ThinkNow Research successfully conducted a series of in person focus groups along the U.S./Mexico border of bicultural and unacculturated Hispanic residents, in order to determine how best to communicate the dangers of Chikungunya to this demographic.
Throughout weekly meetings and comparisons of findings, we worked as a team with the CDC to uncover messaging and images that affirmed a clear message with the focus group participants. The CDC was able to determine which collateral communications and overall language and visual constructions were most effective in communicating how to avoid contracting and/or spreading of the virus.
They made changes to their messaging and collateral based on our research results and distributed the new materials to healthcare centers throughout the region.
trillions buying power in the U.S. is held by African americans.
Yes. Our work experience covers a wide range of public sector clients from Federal, State, and Local municipalities.
The need for public ourtreach to multicultural audiences is greater than ever. From vaccine messaging to the SBA reaching out to diverse entrepreneurs, government agencies across the board have benefitted from our unique capabilities.
Rest assured, we have experience handling sensitive or confidential topics.
Our work gives institutions in the public sector insights regarding religion, health, criminal justice, policing, education, employment, housing, transport, and personal finances.