Asian American Market Research

Asians are the fastest growing of the four largest racial and ethnic groups in the U.S., both in terms of population and purchasing power.

Asian Americans in the U.S., totaling approximately 22 million, hail from over 20 countries across Asia. Nearly 85% trace their ancestry to 1 of 6 countries, each rich in diverse cultures, languages, and religions. Asian Americans are one of the fastest-growing racial and ethnic groups in the United States and the wealthiest.

The Asian American population is also highly diverse within itself. Significant differences exist in income, education, and other socioeconomic indicators. However, Asian Americans are united by their cultural values, common heritage and shared experiences as immigrants or descendants of immigrants.

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• Understanding Audience Engagement for the Paris 2024 Summer Olympics
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• The Growing Appeal of Asian Entertainment
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• Unwrapping the Top Five Multicultural Holiday Shopping Trends in 2023
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