thinknow Research

Full-service marketing research for discover multicultural consumer drivers

  • The importance of understanding who you're wanting to reach.
  • Strategies to mitigate cultural bias on Hispanics, African-American and Asians.
  • Build a more inclusive and representative society through research.


    We collect compelling data regarding important subjects.

    Purpose driven

    We help companies understand the culture behind.


    Specialists with more than 15 years of experience.

    Mitigating Cultural Bias

    Rarely does the market research industry addresses cultural bias prevalent in multicultural groups, such as Hispanics, Black/African-American and Asians.

    ThinkNow Research is aware of these cultural biases and has created strategies to mitigate them. We believe in the importance of understanding who you are wanting to reach, beyond target demographics.


    of U.S households have smart speakers


    of U.S households have a house for rental

    Industry leaders trust our services


    “ThinkNow is one of those rare communication agencies that recognizes and applies the moral and stategic value of cultural inclusiveness.”

    “We consider ThinkNow Research a partner more than a vendor. At every level of interaction, they are fully engaged and embrace our business as if it was their own. We rely heavily on their expertise and understanding of the Hispanic audience.”

    "We at Insight Latam carry out projects with panels in multiple countries in Latam, and definitely, ThinkNow has helped us to achieve our objectives, of quality levels and response times that we offer to our clients."

    "We started working with ThinkNow during our media company and start-up careers - when we made the decision to launch our own strategic advisory dedicated to culture-forward business strategies; they were the natural choice to power our primary research requirements. Not only is their approach unique in a world drowning in often-useless diversity data, but they approach their work with a bias to excellence, service and character."

    “ThinkNow Research has been an excellent partner to the Ad Council. They’ve been very flexible with our tracking study schedules, provided high quality input when developing our questionnaire and always deliver everything we ask for on time.”


    of our clients increase their audience with our insights


    of our clients increase their audience with our insights

    Full-Service Market Research

    Awareness, attitude and usage studies

    Especially when they're culturally sensitive - e.g.: Properly sampling Black/African American, Asian, Hispanic and White respondents.

    Focus groups, online discussions boards, and ethnographies

    Our culturally sensitive moderators excel at navigating cultural naunces, sensitive topics and other challenges multicultural groups can present through various qualitative methodologies.

    Brand and advertising trackers

    We have a team dedicated to managing our clients' ongoing brand and advertising trackers. Proper sampling of hard to reach segments are key to succesful tracking of multicultural audiences.

    Ad and concept testing

    Through both qualitative and quantitative means, our teams help our clients determine whoch of their ideas and messaging resonate and measure up to be the top winners.


    1,250 respondents = 500 U.S. Hispanics, 250 non-Hispanic Caucasian, 250 Asian & 250 Black/African-American.

    People change



    Cultures shift

    ThinkNow Government has worked with State and Federal agencies for over a decade during which we have been awarded multiple sole-source and competitive contracts with the US Army, FDA, and the SBA among others.

    Our rating through the Contractor Performance Assessment Reporting System (CPARS) is rated good to excellent.

    Download Cap Statement

    We deliver results

    Union bank

    Union Bank was looking to understand the needs and wants of African American and Hispanic owned small businesses. Insights learned would be used to help inform and create a strategy for these segments and help further grow the small business opportunities for the bank.

    Union Bank needed insights that would delve deep into pain points.

    Understanding of cultural and ethnic challenges, deliver at a quantitative level.

    ThinkNow was selected because of our recommendation to conduct the study as a multiphase project that would start with a robust round of phone and in-person, in-depth interviews as well as in-person mini-focus groups.

    The findings from the initial qualitative round would then be used to inform on a larger quantitative study to validate what was learned.

    Union Bank gained critical insight around their Small Business Consumer's needs and pain points. This information was then used to better position their organization with this important customer segment and develop new messaging and strategy.


    of the small business owners were helped with loans short term.


    of Asian americans received assistance after our research was viewed.

    Partner with us

    Research with impact

    We provide insight solutions to help organizations thrive in the culturally evolving and dynamically shifting demographic environments of the U.S. markets.

    Thought leadership

    The reports we conduct collect compelling data regarding important subjects such as entrepreneurship, diversity and inclusion and lately vaccination perceptions.

    Purpose driven

    We help companies to build a more inclusive and representative society through research. We help them understand the culture behind and also help them stop relying on stereotypes.

    Extensive experience

    Our team in conformed by a leading group of speacilist with more than 15 years or experience in the market research field.


    Full Service – A typical full service project involving objective exploration, survey development, translation (if needed), programming, fielding, data processing, and report preparation can take anywhere between 3-6 weeks. The length is determined by a variety of factors including complexity of the project, specificity of the audience being researched, and availability of the client.


    Our survey questions are crafted by our expert research team with over 30+ years of combined experience in the multicultural research space.

    Full Service – the typical process for engaging ThinkNow would be to provide us with some high-level objectives of the insights you’d like to get at for your organization. In collaboration with you and your team, we will design a survey to meet those objectives.

    Once finalized, we will program the survey and field it. We will then process the data and present the results and recommendations.