thinknow Research
A dedicated full-service, designed to discover consumers' decisions
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The importance of understanding who you're wanting to reach. -
Strategies to mitigate cultural bias on Hispanics, African-American and Asians.
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Build a more inclusive and representative society through research.
Leadership
We collect compelling data regarding important subjects.
Purpose driven
We help companies understand the culture behind.
Experience
Specialists with more than 15 years of experience.
Mitigating Cultural Bias
Rarely does the market research industry addresses cultural bias prevalent in multicultural groups, such as Hispanics, Black/African-American and Asians.
ThinkNow Research is aware of these cultural biases and has created strategies to mitigate them. We believe in the importance of understanding who you are wanting to reach, beyond target demographics.
70%
of U.S households have smart speakers
15%
of U.S households have a house for rental
Industry leaders trust our services
Testimonials
Full-Service Market Research
Awareness, attitude and usage studies
Especially when they're culturally sensitive - e.g.: Properly sampling Black/African American, Asian, Hispanic and White respondents.
Focus groups, online discussions boards, and ethnographies
Our culturally sensitive moderators excel at navigating cultural naunces, sensitive topics and other challenges multicultural groups can present through various qualitative methodologies.
Brand and advertising trackers
We have a team dedicated to managing our clients' ongoing brand and advertising trackers. Proper sampling of hard to reach segments are key to succesful tracking of multicultural audiences.
Ad and concept testing
Through both qualitative and quantitative means, our teams help our clients determine whoch of their ideas and messaging resonate and measure up to be the top winners.
Omnibus
1,250 respondents = 500 U.S. Hispanics, 250 non-Hispanic Caucasian, 250 Asian & 250 Black/African-American.
Finding out how these changes affect peoples' perceptions is where our heart and soul is.
And this lifelong commitment to understanding, is a promise made to every partner and customer.
A promise that is kept, and a promise that delivers.
ThinkNow
Unleash your understanding.
Union bank
Union Bank was looking to understand the needs and wants of African American and Hispanic owned small businesses. Insights learned would be used to help inform and create a strategy for these segments and help further grow the small business opportunities for the bank.
ThinkNow was selected because of our recommendation to conduct the study as a multiphase project that would start with a robust round of phone and in-person, in-depth interviews as well as in-person mini-focus groups.
The findings from the initial qualitative round would then be used to inform on a larger quantitative study to validate what was learned.
Union Bank gained critical insight around their Small Business Consumer's needs and pain points. This information was then used to better position their organization with this important customer segment and develop new messaging and strategy.
Partnership & Certifications
Partner with us
Research with impact
We provide insight solutions to help organizations thrive in the culturally evolving and dynamically shifting demographic environments of the U.S. markets.
Thought leadership
The reports we conduct collect compelling data regarding important subjects such as entrepreneurship, diversity and inclusion and lately vaccination perceptions.
Purpose driven
We help companies to build a more inclusive and representative society through research. We help them understand the culture behind and also help them stop relying on stereotypes.
Extensive experience
Our team in conformed by a leading group of speacilist with more than 15 years or experience in the market research field.
$1
trillion of the buying power in the US is held by Asian americans.
Faqs
Full Service – A typical full service project involving objective exploration, survey development, translation (if needed), programming, fielding, data processing, and report preparation can take anywhere between 3-6 weeks. The length is determined by a variety of factors including complexity of the project, specificity of the audience being researched, and availability of the client.
Our survey questions are crafted by our expert research team with over 30+ years of combined experience in the multicultural research space.
Full Service – the typical process for engaging ThinkNow would be to provide us with some high-level objectives of the insights you’d like to get at for your organization. In collaboration with you and your team, we will design a survey to meet those objectives.
Once finalized, we will program the survey and field it. We will then process the data and present the results and recommendations.
