Reports

ThinkNow Corporate Social Responsibility Report 2020

Our nationwide survey found that nearly 50% of U.S. households have smart speakers. In this report brief we discuss the key findings.

ThinkNow Voice-Controlled Products Report Brief 2020

Our nationwide survey found that nearly 50% of U.S. households have smart speakers. In this report brief we discuss the key findings.

ThinkNow COVID Report Brief 2020

This special report brief provides insight into the impact COVID-19 is having on consumer behavior and the resources businesses can use to navigate that change as consumers adjust to their new reality.

ThinkNow Latinx Report Brief 2020

Our updated report discusses new findings to provide companies, brands, and politicians deeper insight into how U.S. Latinos prefer to describe their ethnicity.

Insights Into Culture and Authenticity Report 2019

This year-end report highlights trends in consumer sentiment, purchase behavior, and digital media use over the last 12 months, and explores the impact culture has had on these trends. The report also includes marketing predictions for 2020.

ThinkNow Latinx Report Brief 2019

The report takes a closer look at how popular the term ”Latinx“ really is among U.S. Hispanics and if it has staying power.

ThinkNow Media™ Report 2019

This eye-opening report discusses the findings of our nationwide survey of consumers’ media consumption habits and attitudes on various platforms including Live TV, streaming services, gaming, and social media.

Cannabis In America Report 2019

Nationally representative survey among respondents aged 21 and older to get a basic understanding of consumer sentiment and demand for cannabis-related products.

The Future of Vehicle Ownership: 2019 Purchase Trends

Get insight into consumer vehicle purchase preferences and motivations, ride-sharing adoption, and the impact of technology on the automotive industry.

Asian American Cultural Values Report 2019

New study revealing similarities and differences in cultural values among Asian Americans and comparisons to those of other ethnic groups to determine if these values are uniquely Asian American or universally held.

Latino Brand Authenticity Report 2019

Our report explains how U.S. Hispanics view Latin American food brands and explores the impact “authenticity” has on their purchase decisions.

ThinkNow Pulse™ Total Market Consumer Sentiment Report 2019

Insights from the 2019 ThinkNow Pulse™ survey are timely as we embark upon another year of projected growth for the U.S. economy.

ThinkNow Entrepreneurship Report – Women’s Point of View

We conducted a national survey of Americans across various ethnic groups. We asked them about their interest in starting businesses, industries, revenue goals, motivations, barriers and utilization of support services. This report highlights the women’s point of view on these topics.

Multicultural Digital Report 2018

The Multicultural Digital Report 2018 is a 100+ page resource for brands, media companies, publishers, and researchers that measures digital media usage across Latinos, Asian and African-American consumers in addition to non-Latino Whites.

ThinkNow Cryptocurrency Brief

This report summarizes the results of a nationwide survey that looks at awareness and usage of cryptocurrency among the Total Market.

Thinknow Mobile App Trends Report 2018

We look at how Americans use and perceive their mobile device apps.

ThinkNow Entrepreneurship Report 2018

ThinkNow conducted a national survey of Americans aged 18-64 across various ethnic groups. We asked them about their interest in starting businesses, industries chosen, revenue goals, motivations, barriers and utilization of support services.

ThinkNow Social Media & Digital Usage Report 2018

In our newest report, Social Media & Digital Usage in 2018, done in conjunction with mitu, we take a closer look at the latest social media and digital trends across all U.S. consumers.

ThinkNow Pulse™ Total Market Consumer Sentiment Report 2018

ThinkNow Research conducted its annual Consumer Sentiment Study across a representative sample of Hispanics, African-Americans, Asians, and non-Hispanic whites.

ThinkNow 2017 Total Market Trends

We recap the insights we gained from studies conducted this year into a comprehensive narrative of Total Market trends and marketing implications for 2018.

ThinkNow Voice™ – Total Market Smart Speaker Purchase Habits

We explore how multicultural consumers adopting smart speaker technology in the U.S.

ThinkNow Retail™ – Holiday Shopping Report 2017

Insights into the shopping behaviors of multicultural consumers this holiday season. The study looks at the market as a whole and by key race/ethnic segments.

ThinkNow Money™ – Total Market Personal Finance Insights [Interactive Report]

ThinkNow Money^TM is a nationwide survey that investigates Americans’ attitudes around their money and financial situation. The study looks at Americans as a whole and by key race / ethnic segments.

ThinkNow Drive™ – Automobile Buying Trends & Habits Report 2017

The automotive industry is showing early signs of becoming one of 2017’s fastest evolving industries. ThinkNow Drive^TM is our latest research study that focuses on automobile buying trends and habits.

ThinkNow Affinity™ Brand Loyalty Report

ThinkNow Affinity ^TM analyzes brand loyalty across the Total Market & several core CPG categories giving brands insight into how they can attract and retain brand loyalty among key demographics.

ThinkNow Gen™ We Are Gen Z: Education Focus Report

In the second wave of the ThinkNow Gen ^TM We Are Gen Z Report, a collaboration between ThinkNow Research and Sensis Agency, we take a closer look at attitude Gen Z members towards education.

ThinkNow Gen™ We Are Gen Z: We Are Shoppers Report

In the second wave of the ThinkNow Gen^TM We Are Gen Z Report, a collaboration between ThinkNow Research and Sensis Agency, we take a closer look at how Gen Z shoppers make purchase decisions and how finances impact those decisions.

ThinkNow Pulse™ Hispanic Consumer Sentiment Study 2017

ThinkNow Research conducted its fourth annual Consumer Sentiment Study across a representative sample of Hispanics, African-Americans, Asians, and non-Hispanic whites. Find out insights gleaned from this year’s ThinkNow Pulse ^TM study

ThinkNow Retail™ Asian Holiday Shopping Trends [SNAPSHOT] 2016

Our snapshot looks at the top 5 insights uncovered from our ThinkNow Retail^TM : Total Market Holiday Shopping Trends report. The study contents includes insights from the Asian cohort.

ThinkNow Retail™ Hispanic Holiday Shopping Trends [SNAPSHOT] 2016

Fast Food Restaurants Report 2016

Sharing Economy Report

Casual Dining Report 2016

Total Market Binge Viewing Report 2016

HMP Wave 5: Asian Focus: Media, Entertainment & Technology

Hispanic Shopping Trends 2015

Hispanic Travel Trends 2015

HMP Wave 5 – Media, Entertainment & Technology

Back-to-School Shopping Behavior

Quick Service Restaurant Study

The Affordable Care Act & Health Trends

Hispanic Binge TV Viewing

Hispanic Summer Travel

2015 Total Market Consumer Sentiment

Affluent U.S. Hispanic Spending

Hispanic Holiday Shopping Trends

Hispanic Millennials and Healthcare

Brand Loyalty and U.S. Hispanics

Hispanic Healthcare Trends

Hispanic Travel and Vacation Trends

Hispanic Millennials Project Wave 1

Hispanic Mobile Trends 2014

Hispanic Holiday Shopping

Using Scales in Hispanic Survey

U.S. Hispanic Cultural Values

U.S. Hispanic Mobile Shopping Insights