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Year End Review
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anemptytextllineWe conducted a follow-up study to the 2018 report to evaluate the impact of the pandemic on entrepreneurship, specifically Black business ownership, in honor of Black Business Month. - anemptytextllineWe conducted a nationwide survey to understand how consumers respond to companies that show a commitment to diversity and inclusion. Insights include the impact on consumer loyalty and purchase intent.
- anemptytextllineThe study gauges public perception about vaccines, particularly the COVID-19 vaccine. It also measures Americans’ willingness to get the vaccine when made available to them.
- anemptytextllineIn this report, we examine consumer sentiment across key demographics in the U.S. The findings are especially relevant this year as marketers scramble to get a pulse on the post-pandemic consumer.
- anemptytextllineWe examine the effects of the year's events through a multicultural lens to provide actionable insights on key consumer trends to watch heading into 2021.
- anemptytextllineWe surveyed a representative sample of American adults to understand how Hispanics, Asian Americans, and African Americans prefer to identify among peers and in marketing and media.
- anemptytextllineIn this report we surveyed a representative sample of cosmetic/beauty buyers to gauge sentiment in the category and how COVID-19 has impacted purchase behavior.
- anemptytextllineThis report shows findings from a nationwide survey of Black men and police officers on the topic of racial bias in policing. The report also includes a detailed list of Verbatims from survey respondents.
- anemptytextllineThe report measures the impact of corporations’ support of social and environmental causes on consumer brand perception and purchase behavior.
- anemptytextllineOur nationwide survey found that nearly 50% of U.S. households have smart speakers. In this report brief we discuss the key findings.
- anemptytextllineThe report measures attitudes and preferences regarding the 2020 presidential election, as well as attitudes about the current administration and its policies.
- anemptytextllineThis special report brief provides insight into the impact COVID-19 is having on consumer behavior and the resources businesses can use to navigate that change as consumers adjust to their new reality.
- anemptytextllineOur updated report discusses new findings to provide companies, brands, and politicians deeper insight into how U.S. Latinos prefer to describe their ethnicity.
- anemptytextllineGet insights into how Americans feel about the state of the economy, its impact on their household income, and how the political climate influences their economic outlook.
- anemptytextllineThis year-end report highlights trends in consumer sentiment, purchase behavior, and digital media use over the last 12 months, and explores the impact culture has had on these trends. The report also includes marketing predictions for 2020.
- anemptytextllineThe report takes a closer look at how popular the term ”Latinx“ really is among U.S. Hispanics and if it has staying power.
- anemptytextllineThinkNow Social is a nationwide survey that looks at Americans’ social media attitudes.
- anemptytextllineThis eye-opening report discusses the findings of our nationwide survey of consumers’ media consumption habits and attitudes on various platforms including Live TV, streaming services, gaming, and social media.
- anemptytextllineNationally representative survey among respondents aged 21 and older to get a basic understanding of consumer sentiment and demand for cannabis-related products.
- anemptytextllineThe goal of our nationwide online survey was to measure awareness and interest in the 2019 Women’s World Cup among U.S. Adults.
- anemptytextllineGet insight into consumer vehicle purchase preferences and motivations, ride-sharing adoption, and the impact of technology on the automotive industry.
- anemptytextllineNew study revealing similarities and differences in cultural values among Asian Americans and comparisons to those of other ethnic groups to determine if these values are uniquely Asian American or universally held.
- anemptytextllineWe explore how culture affects the behaviors of consumers shopping for premium items, and discover how their cultural backgrounds influence their consideration and purchase of Premium alcohol.
- anemptytextllineOur report explains how U.S. Hispanics view Latin American food brands and explores the impact “authenticity” has on their purchase decisions.
- anemptytextllineInsights from the 2019 ThinkNow Pulse™ survey are timely as we embark upon another year of projected growth for the U.S. economy.
- anemptytextllineIn our final report of the year, we highlight some of the major shifts in trends that impacted economic outlook, holiday spending, and digital media use.
- anemptytextllineWe conducted a national survey of Americans across various ethnic groups. We asked them about their interest in starting businesses, industries, revenue goals, motivations, barriers and utilization of support services. This report highlights the women’s point of view on these topics.
- anemptytextllineThe Multicultural Digital Report 2018 is a 100+ page resource for brands, media companies, publishers, and researchers that measures digital media usage across Latinos, Asian and African-American consumers in addition to non-Latino Whites.
- anemptytextllineOur latest report provides multicultural insights into what retailers can expect during the 2018 holiday shopping season.
- anemptytextllineThis report summarizes the results of a nationwide survey that looks at awareness and usage of cryptocurrency among the Total Market.
- anemptytextllineWe look at how Americans use and perceive their mobile device apps.
- anemptytextllineWe track cross-platform viewing, streaming habits, gaming, and binge viewing habits across the total market.
- anemptytextllineThinkNow conducted a national survey of Americans aged 18-64 across various ethnic groups. We asked them about their interest in starting businesses, industries chosen, revenue goals, motivations, barriers and utilization of support services.
- anemptytextllineIn our newest report, Social Media & Digital Usage in 2018, done in conjunction with mitu, we take a closer look at the latest social media and digital trends across all U.S. consumers.
- anemptytextllineOur national consumer study of soccer fans reveals how Hispanics engage with soccer on social media and how they plan to follow & cultivate the World Cup experience, how they will engage the World Cup and how receptive they are to social media advertising.
- anemptytextllineThinkNow Research conducted its annual Consumer Sentiment Study across a representative sample of Hispanics, African-Americans, Asians, and non-Hispanic whites.
- anemptytextllineWe recap the insights we gained from studies conducted this year into a comprehensive narrative of Total Market trends and marketing implications for 2018.
- anemptytextllineWe explore the vaccination habits of the market as a whole & by key race / ethnic segment.
- anemptytextllineWe explore how multicultural consumers adopting smart speaker technology in the U.S.
- anemptytextllineInsights into the shopping behaviors of multicultural consumers this holiday season. The study looks at the market as a whole and by key race/ethnic segments.
- anemptytextllineWe wanted to get back to basics and ask people how they consume media. ThinkNow MediaTM explores streaming and live TV habits of total market consumers.
- anemptytextllineThinkNow MoneyTM is a nationwide survey that investigates Americans’ attitudes around their money and financial situation. The study looks at Americans as a whole and by key race / ethnic segments.
- anemptytextllineThe automotive industry is showing early signs of becoming one of 2017’s fastest evolving industries. ThinkNow DriveTM is our latest research study that focuses on automobile buying trends and habits.
- anemptytextllineTo understand what drives Major League Baseball fandom among U.S. Hispanics and Multicultural Americans, ThinkNow Research tested multicultural fan attitudes against a Fandom Motivation Scale. The FMS tests 21 fandom drivers in five dimensions including: Quality of Game, Social, Escape, Boredom Avoidance & Sports Atmosphere.
- anemptytextllineThinkNow Affinity TM analyzes brand loyalty across the Total Market & several core CPG categories giving brands insight into how they can attract and retain brand loyalty among key demographics.
- anemptytextllineIn the second wave of the ThinkNow Gen TM We Are Gen Z Report, a collaboration between ThinkNow Research and Sensis Agency, we take a closer look at attitude Gen Z members towards education.
- anemptytextllineIn December 2016, ThinkNow Research conducted its fourth annual Consumer Sentiment Study across a representative sample of Hispanics, African-Americans, Asians, and non-Hispanic whites. As a follow-up to that study, we wanted to listen in on the conversations and ideologies driving those numbers.
- anemptytextllineIn the second wave of the ThinkNow GenTM We Are Gen Z Report, a collaboration between ThinkNow Research and Sensis Agency, we take a closer look at how Gen Z shoppers make purchase decisions and how finances impact those decisions.
- anemptytextllineThinkNow Research conducted its fourth annual Consumer Sentiment Study across a representative sample of Hispanics, African-Americans, Asians, and non-Hispanic whites. Find out insights gleaned from this year’s ThinkNow Pulse TM study.
- anemptytextllineThe White Paper examines mobile app usage amongst Hispanics across acculturation levels, as well as provide best practices recommendations. The report includes: App usage & preferences & strategies to Win with Mobile Hispanic App Consumers.
- anemptytextllineOur snapshot looks at the top 5 insights uncovered from our ThinkNow RetailTM : Total Market Holiday Shopping Trends report. The study contents includes insights from the Asian cohort.
- anemptytextllineThe ThinkNow Retail™ Hispanic Holiday Shopping Trends study explored holiday shopping habits in depth and this report highlights the top 5 key insights we uncovered among the U.S. Hispanic cohort.
- anemptytextllineOur report explores the impact of culture on the Millennial consumption of media, technology, and entertainment, with a focus on African-American Millennials.
- anemptytextllineOur report takes a closer look at the preferences among total market consumers eating at quick service restaurants.
- anemptytextllineOur report looks at awareness & usage and frequency of using sharing companies and services.
- anemptytextllineOur report looks at how multicultural consumers feel about virtual reality and what they find interesting about it use.
- anemptytextllineIn our report we were looking for signs of potential demographic trends that could help the casual dining industry regain its footing in the increasingly competitive restaurant industry.
- anemptytextllineOur Total Market Binge Viewing 2016 Report provide insights about Total Market, Hispanic, Asian, African-American, and non-Hispanic White binge viewing habits.
- anemptytextllineOur Consumer Sentiment Report integrating Hispanic, African-American, and Asian insights into custom market research for companies and government agencies looking to thrive in a changing demographic environment.
- anemptytextllineOur Report explores the impact of Asian culture on the Millennial consumption of media, technology, and entertainment.
- anemptytextllineAn in-depth look of how online shopping habits have changed from this year to last across Hispanic, African-American, Asian, and non-Hispanic white consumers.
- anemptytextllineFind detailed findings and interesting trends like when Hispanics start their Holiday shopping, how much they plan to spend & much more.
- anemptytextllineHispanics present a unique opportunity for the travel industry and the space is open for brands and companies to make real headway with this demographic.
- anemptytextllineExplore the impact of culture on the Millennial consumption of media, technology, and entertainment. How how Social media heavily influences entertainment consumption.
- anemptytextllineFind out which brands Hispanics are loyal to, their brand purchase behavior & How ready they are to expreriment with new brands.
- anemptytextllineKnow more about Hispanics’ Back to School Shopping Behavior – share of Households engaging, how much they spend & the likely channels of purchases.
- anemptytextllineAmerican cultures are changing, and if you’re a fast food company, you’ll want to shift with the opinions of these multicultural consumers.
- anemptytextllineOur 4th wave of the Hispanic Millennial Project, including Total Market Millennials. What do they care about when it comes to their food, beverage, and alcohol choices?
- anemptytextllineThe Affordable Care Act (ACA) – aka Obamacare – is gathering momentum. What do U.S. Hispanics and other groups think about this and healthcare?
- anemptytextllineThe desire to consume TV shows in rapid succession is becoming increasingly common. How do Hispanics behave when it comes to this binge viewing?
- anemptytextllineAfrican Americans and Hispanics are often compared when it comes to talking about major minorities. So how do the Hispanic and African American millennial consumers measure up?
- anemptytextllineThe first study in conjunction with NTA, as we delve into Hispanic travel and the unique opportunities this demographic presents for travel professionals.
- anemptytextllineDiscover how the Hispanic and Total market consumers feel about the American economy, their own financial situation, and some of their spending plans this year.
- anemptytextllineIn some aspects they completely agree, but what’s interesting is where the Millennials differ. Check out our report to see how Hispanic and other Millennials feel about their finances.
- anemptytextllineThe affluent Hispanic segment is growing. Where exactly is this segment spending their money and how do they differ from the non-Hispanic Affluents?
- anemptytextllineLast year, the holiday season was a busy time for Hispanic consumers. What are their holiday shopping plans, habits, and traditions this year?
- anemptytextllineThe question of which language to use in advertising comes up frequently in Hispanic strategic planning. Does it work?
- anemptytextllineIn Wave 2 of our Hispanic Millennials Project, we explore the trends, attitudes, and highlights of Hispanic Millennials and healthcare.
- anemptytextllineAre Hispanics brand loyal? In our latest study, we decided to test the traditional perceptions and get some fresh answers.
- anemptytextllineBack-to-School is a key shopping season for retailers. What should they expect from Hispanic customers this year?
- anemptytextllineThe current state of Hispanic healthcare coverage is explored in-depth in our latest study.
- anemptytextllineOur latest study on the travel and vacation habits of U.S Hispanics revealed very interesting results. Here’s what we found.
- anemptytextllineThe 2014 World Cup is a significant event for Hispanic soccer fans. Here is what marketers can expect.
- anemptytextllineLearn about U.S. Hispanic Millennials and why they are capturing the attention of today’s marketers.
- anemptytextllineHow do U.S. Hispanics use their mobile phones? Read what we found in our 2014 Hispanic Mobile Trends Study.
- anemptytextllineIn our 2nd annual National Hispanic Omnibus, we explore the state of Hispanic consumers in 2014.
- anemptytextllineHispanics are active holiday shoppers… are you ready?
- anemptytextllineHow you ask questions matters to Hispanics… and we’ve got the proof!
- anemptytextllineIt’s time for back-to-school shopping… and Hispanics are spending.
- anemptytextllineExplore the importance of key cultural values among U.S. Hispanics.
- anemptytextllineGain insights into how U.S. Hispanics use mobile phones to aid purchase decisions.
- anemptytextllineDiscover U.S. Hispanics’ banking usage trends on smartphones and tablets.