ThinkNow Vaccine Report 2021
The study gauges public perception about vaccines, particularly the COVID-19 vaccine. It also measures Americans’ willingness to get the vaccine when made available to them.
ThinkNow Pulse Report 2021
In this report, we examine consumer sentiment across key demographics in the U.S. The findings are especially relevant this year as marketers scramble to get a pulse on the post-pandemic consumer.
ThinkNow Year End Review Report 2020
We examine the effects of the years events through a multicultural lens to provide actionable insights on key consumer trends to watch heading into 2021.
ThinkNow Culture Brief 2020
We surveyed a representative sample of American adults to understand how Hispanics, Asian Americans, and African Americans prefer to identify among peers and in marketing and media.
ThinkNow Cosmetics and Beauty Report 2020
In this report we surveyed a representative sample of cosmetic/beauty buyers to gauge sentiment in the category and how COVID-19 has impacted purchase behavior.
ThinkNow Policing Study 2020
This report shows findings from a nationwide survey of Black men and police officers on the topic of racial bias in policing. The report also includes a detailed list of Verbatims from survey respondents.
ThinkNow Corporate Social Responsibility Report 2020
The report measures the impact of corporations’ support of social and environmental causes on consumer brand perception and purchase behavior.
ThinkNow Voice-Controlled Products Report Brief 2020
Our nationwide survey found that nearly 50% of U.S. households have smart speakers. In this report brief we discuss the key findings.
ThinkNow 2020 Election Report
The report measures attitudes and preferences regarding the 2020 presidential election, as well as attitudes about the current administration and its policies.
ThinkNow COVID Report Brief 2020
This special report brief provides insight into the impact COVID-19 is having on consumer behavior and the resources businesses can use to navigate that change as consumers adjust to their new reality.
ThinkNow Latinx Report Brief 2020
Our updated report discusses new findings to provide companies, brands, and politicians deeper insight into how U.S. Latinos prefer to describe their ethnicity.
ThinkNow Pulse™ Report 2020
Get insights into how Americans feel about the state of the economy, its impact on their household income, and how the political climate influences their economic outlook.
Insights Into Culture and Authenticity Report 2019
This year-end report highlights trends in consumer sentiment, purchase behavior, and digital media use over the last 12 months, and explores the impact culture has had on these trends. The report also includes marketing predictions for 2020.
ThinkNow Latinx Report Brief 2019
The report takes a closer look at how popular the term ”Latinx“ really is among U.S. Hispanics and if it has staying power.
ThinkNow Social™ Report 2019
ThinkNow Social is a nationwide survey that looks at Americans’ social media attitudes.
ThinkNow Media™ Report 2019
This eye-opening report discusses the findings of our nationwide survey of consumers’ media consumption habits and attitudes on various platforms including Live TV, streaming services, gaming, and social media.
Cannabis In America Report 2019
Nationally representative survey among respondents aged 21 and older to get a basic understanding of consumer sentiment and demand for cannabis-related products.
FIFA Women’s World Cup Report 2019
The goal of our nationwide online survey was to measure awareness and interest in the 2019 Women’s World Cup among U.S. Adults.
The Future of Vehicle Ownership: 2019 Purchase Trends
Get insight into consumer vehicle purchase preferences and motivations, ride-sharing adoption, and the impact of technology on the automotive industry.
Asian American Cultural Values Report 2019
New study revealing similarities and differences in cultural values among Asian Americans and comparisons to those of other ethnic groups to determine if these values are uniquely Asian American or universally held.
Cheers To Culture Report 2019
We explore how culture affects the behaviors of consumers shopping for premium items, and discover how their cultural backgrounds influence their consideration and purchase of Premium alcohol.
Latino Brand Authenticity Report 2019
Our report explains how U.S. Hispanics view Latin American food brands and explores the impact “authenticity” has on their purchase decisions.
ThinkNow Pulse™ Total Market Consumer Sentiment Report 2019
Insights from the 2019 ThinkNow Pulse™ survey are timely as we embark upon another year of projected growth for the U.S. economy.
ThinkNow Snapshot Report 2018 – Total Market Markers & Milestones
In our final report of the year, we highlight some of the major shifts in trends that impacted economic outlook, holiday spending, and digital media use.
ThinkNow Entrepreneurship Report – Women’s Point of View
We conducted a national survey of Americans across various ethnic groups. We asked them about their interest in starting businesses, industries, revenue goals, motivations, barriers and utilization of support services. This report highlights the women’s point of view on these topics.
Multicultural Digital Report 2018
The Multicultural Digital Report 2018 is a 100+ page resource for brands, media companies, publishers, and researchers that measures digital media usage across Latinos, Asian and African-American consumers in addition to non-Latino Whites.
ThinkNow Retail™ Report 2018
Our latest report provides multicultural insights into what retailers can expect during the 2018 holiday shopping season.
ThinkNow Cryptocurrency Brief
This report summarizes the results of a nationwide survey that looks at awareness and usage of cryptocurrency among the Total Market.
Thinknow Mobile App Trends Report 2018
We look at how Americans use and perceive their mobile device apps.
ThinkNow Media™ Report 2018
We track cross-platform viewing, streaming habits, gaming, and binge viewing habits across the total market.
ThinkNow Entrepreneurship Report 2018
ThinkNow conducted a national survey of Americans aged 18-64 across various ethnic groups. We asked them about their interest in starting businesses, industries chosen, revenue goals, motivations, barriers and utilization of support services.
ThinkNow Social Media & Digital Usage Report 2018
In our newest report, Social Media & Digital Usage in 2018, done in conjunction with mitu, we take a closer look at the latest social media and digital trends across all U.S. consumers.
ThinkNow Hispanic Soccer Fan Study 2018
Our national consumer study of soccer fans reveals how Hispanics engage with soccer on social media and how they plan to follow & cultivate the World Cup experience, how they will engage the World Cup and how receptive they are to social media advertising.
ThinkNow Pulse™ Total Market Consumer Sentiment Report 2018
ThinkNow Research conducted its annual Consumer Sentiment Study across a representative sample of Hispanics, African-Americans, Asians, and non-Hispanic whites.
ThinkNow 2017 Total Market Trends
We recap the insights we gained from studies conducted this year into a comprehensive narrative of Total Market trends and marketing implications for 2018.
ThinkNow Vaccination™ Report 2017
We explore the vaccination habits of the market as a whole & by key race / ethnic segment.
ThinkNow Voice™ – Total Market Smart Speaker Purchase Habits
We explore how multicultural consumers adopting smart speaker technology in the U.S.
ThinkNow Retail™ – Holiday Shopping Report 2017
Insights into the shopping behaviors of multicultural consumers this holiday season. The study looks at the market as a whole and by key race/ethnic segments.
ThinkNow Media™ – Streaming Services, Gaming & Media Consumption Habits Report 2017
We wanted to get back to basics and ask people how they consume media. ThinkNow MediaTM explores streaming and live TV habits of total market consumers.
ThinkNow Money™ – Total Market Personal Finance Insights [Interactive Report]
ThinkNow MoneyTM is a nationwide survey that investigates Americans’ attitudes around their money and financial situation. The study looks at Americans as a whole and by key race / ethnic segments.
ThinkNow Drive™ – Automobile Buying Trends & Habits Report 2017
The automotive industry is showing early signs of becoming one of 2017’s fastest evolving industries. ThinkNow DriveTM is our latest research study that focuses on automobile buying trends and habits.
ThinkNow MLB Multicultural Fandom Report
To understand what drives Major League Baseball fandom among U.S. Hispanics and Multicultural Americans, ThinkNow Research tested multicultural fan attitudes against a Fandom Motivation Scale. The FMS tests 21 fandom drivers in five dimensions including: Quality of Game, Social, Escape, Boredom Avoidance & Sports Atmosphere
ThinkNow Affinity™ Brand Loyalty Report
ThinkNow Affinity TM analyzes brand loyalty across the Total Market & several core CPG categories giving brands insight into how they can attract and retain brand loyalty among key demographics.
ThinkNow Gen™ We Are Gen Z: Education Focus Report
In the second wave of the ThinkNow Gen TM We Are Gen Z Report, a collaboration between ThinkNow Research and Sensis Agency, we take a closer look at attitude Gen Z members towards education.
ThinkNow Pulse™ Total Market Consumer Sentiment Report: Qualitative Insights
In December 2016, ThinkNow Research conducted its fourth annual Consumer Sentiment Study across a representative sample of Hispanics, African-Americans, Asians, and non-Hispanic whites. As a follow-up to that study, we wanted to listen in on the conversations and ideologies driving those numbers.
ThinkNow Gen™ We Are Gen Z: We Are Shoppers Report
In the second wave of the ThinkNow GenTM We Are Gen Z Report, a collaboration between ThinkNow Research and Sensis Agency, we take a closer look at how Gen Z shoppers make purchase decisions and how finances impact those decisions.
ThinkNow Pulse™ Hispanic Consumer Sentiment Study 2017
ThinkNow Research conducted its fourth annual Consumer Sentiment Study across a representative sample of Hispanics, African-Americans, Asians, and non-Hispanic whites. Find out insights gleaned from this year’s ThinkNow Pulse TM study
ThinkNow Mobile App Diversity White Paper
The White Paper examines mobile app usage amongst Hispanics across acculturation levels, as well as provide best practices recommendations. The report includes: App usage & preferences & strategies to Win with Mobile Hispanic App Consumers
ThinkNow Retail™ Asian Holiday Shopping Trends [SNAPSHOT] 2016
Our snapshot looks at the top 5 insights uncovered from our ThinkNow RetailTM : Total Market Holiday Shopping Trends report. The study contents includes insights from the Asian cohort.
ThinkNow Retail™ Hispanic Holiday Shopping Trends [SNAPSHOT] 2016
The ThinkNow Retail™ Hispanic Holiday Shopping Trends study explored holiday shopping habits in depth and this report highlights the top 5 key insights we uncovered among the U.S. Hispanic cohort.
African-American Millennials – Media and Technology Habits Report 2016
Our report explores the impact of culture on the Millennial consumption of media, technology, and entertainment, with a focus on African-American Millennials.
Fast Food Restaurants Report 2016
Our report takes a closer look at the preferences among total market consumers eating at quick service restaurants.
Sharing Economy Report
Our report looks at awareness & usage and frequency of using sharing companies and services.
Virtual Multicultural Reality
Our report looks at how multicultural consumers feel about virtual reality and what they find interesting about it use
Casual Dining Report 2016
In our report we were looking for signs of potential demographic trends that could help the casual dining industry regain its footing in the increasingly competitive restaurant industry.
Total Market Binge Viewing Report 2016
Our Total Market Binge Viewing 2016 Report provide insights about Total Market, Hispanic, Asian, African-American, and non-Hispanic White binge viewing habits.
Total Market Consumer Sentiment Report: Hispanic, African-American, Asian, and General Market
Our Consumer Sentiment Report integrating Hispanic, African-American, and Asian insights into custom market research for companies and government agencies looking to thrive in a changing demographic environment.
HMP Wave 5: Asian Focus: Media, Entertainment & Technology
Our Report explores the impact of Asian culture on the Millennial consumption of media, technology, and entertainment.
Hispanic Shopping Trends 2015
An in-depth look of how online shopping habits have changed from this year to last across Hispanic, African-American, Asian, and non-Hispanic white consumers.
Holiday Shopping Trends 2015
Find detailed findings and interesting trends like when Hispanics start their Holiday shopping, how much they plan to spend & much more.
Hispanic Travel Trends 2015
Hispanics present a unique opportunity for the travel industry and the space is open for brands and companies to make real headway with this demographic.
HMP Wave 5 – Media, Entertainment & Technology
Explore the impact of culture on the Millennial consumption of media, technology, and entertainment. How how Social media heavily influences entertainment consumption.
Hispanic Brand Loyalty 2015
Find out which brands Hispanics are loyal to, their brand purchase behavior & How ready they are to expreriment with new brands
Back-to-School Shopping Behavior
Know more about Hispanics’ Back to School Shopping Behavior – share of Households engaging, how much they spend & the likely channels of purchases
Quick Service Restaurant Study
American cultures are changing, and if you’re a fast food company, you’ll want to shift with the opinions of these multicultural consumers.
Millennials’ opinions on Food & Beverages
Our 4th wave of the Hispanic Millennial Project, including Total Market Millennials. What do they care about when it comes to their food, beverage, and alcohol choices?
The Affordable Care Act & Health Trends
The Affordable Care Act (ACA) – aka Obamacare – is gathering momentum. What do U.S. Hispanics and other groups think about this and healthcare?
Hispanic Binge TV Viewing
The desire to consume TV shows in rapid succession is becoming increasingly common. How do Hispanics behave when it comes to this binge viewing?
African American Millennials
African Americans and Hispanics are often compared when it comes to talking about major minorities. So how do the Hispanic and African American millennial consumers measure up?
Hispanic Summer Travel
The first study in conjunction with NTA, as we delve into Hispanic travel and the unique opportunities this demographic presents for travel professionals.
2015 Total Market Consumer Sentiment
Discover how the Hispanic and Total market consumers feel about the American economy, their own financial situation, and some of their spending plans this year.
Affluent U.S. Hispanic Spending
The affluent Hispanic segment is growing. Where exactly is this segment spending their money and how do they differ from the non-Hispanic Affluents?
Hispanic Holiday Shopping Trends
Last year, the holiday season was a busy time for Hispanic consumers. What are their holiday shopping plans, habits, and traditions this year?
Hispanic Bilingual TV Advertising
The question of which language to use in advertising comes up frequently in Hispanic strategic planning. Does it work?
Hispanic Millennials and Healthcare
In Wave 2 of our Hispanic Millennials Project, we explore the trends, attitudes, and highlights of Hispanic Millennials and healthcare.
Brand Loyalty and U.S. Hispanics
Are Hispanics brand loyal? In our latest study, we decided to test the traditional perceptions and get some fresh answers.
Hispanic Back to School 2014 Report
Back-to-School is a key shopping season for retailers. What should they expect from Hispanic customers this year?
Hispanic Healthcare Trends
The current state of Hispanic healthcare coverage is explored in-depth in our latest study.
Hispanic Travel and Vacation Trends
Our latest study on the travel and vacation habits of U.S Hispanics revealed very interesting results. Here’s what we found.
Hispanic 2014 World Cup
The 2014 World Cup is a significant event for Hispanic soccer fans. Here is what marketers can expect.
Hispanic Millennials Project Wave 1
Learn about U.S. Hispanic Millennials and why they are capturing the attention of today’s marketers.
Hispanic Mobile Trends 2014
How do U.S. Hispanics use their mobile phones? Read what we found in our 2014 Hispanic Mobile Trends Study.
Hispanic Consumer Sentiment 2014
In our 2nd annual National Hispanic Omnibus, we explore the state of Hispanic consumers in 2014.
Hispanic Holiday Shopping
Hispanics are active holiday shoppers… are you ready?
Using Scales in Hispanic Survey
How you ask questions matters to Hispanics… and we’ve got the proof!
Back-to-School Shopping Insights
It’s time for back-to-school shopping… and Hispanics are spending.
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U.S. Hispanic Cultural Values
Explore the importance of key cultural values among U.S. Hispanics.
U.S. Hispanic Mobile Shopping Insights
Gain insights into how U.S. Hispanics use mobile phones to aid purchase decisions.
U.S. Hispanic Mobile Banking Trends
Discover U.S. Hispanics’ banking usage trends on smartphones and tablets.