We conducted a nationwide survey to understand how consumers respond to companies that show a commitment to diversity and inclusion. Insights include the impact on consumer loyalty and purchase intent.
This report shows findings from a nationwide survey of Black men and police officers on the topic of racial bias in policing. The report also includes a detailed list of Verbatims from survey respondents.
This special report brief provides insight into the impact COVID-19 is having on consumer behavior and the resources businesses can use to navigate that change as consumers adjust to their new reality.
This year-end report highlights trends in consumer sentiment, purchase behavior, and digital media use over the last 12 months, and explores the impact culture has had on these trends. The report also includes marketing predictions for 2020.
This eye-opening report discusses the findings of our nationwide survey of consumers’ media consumption habits and attitudes on various platforms including Live TV, streaming services, gaming, and social media.
New study revealing similarities and differences in cultural values among Asian Americans and comparisons to those of other ethnic groups to determine if these values are uniquely Asian American or universally held.
We conducted a national survey of Americans across various ethnic groups. We asked them about their interest in starting businesses, industries, revenue goals, motivations, barriers and utilization of support services. This report highlights the women’s point of view on these topics.
The Multicultural Digital Report 2018 is a 100+ page resource for brands, media companies, publishers, and researchers that measures digital media usage across Latinos, Asian and African-American consumers in addition to non-Latino Whites.
ThinkNow conducted a national survey of Americans aged 18-64 across various ethnic groups. We asked them about their interest in starting businesses, industries chosen, revenue goals, motivations, barriers and utilization of support services.
Our national consumer study of soccer fans reveals how Hispanics engage with soccer on social media and how they plan to follow & cultivate the World Cup experience, how they will engage the World Cup and how receptive they are to social media advertising.
To understand what drives Major League Baseball fandom among U.S. Hispanics and Multicultural Americans, ThinkNow Research tested multicultural fan attitudes against a Fandom Motivation Scale. The FMS tests 21 fandom drivers in five dimensions including: Quality of Game, Social, Escape, Boredom Avoidance & Sports Atmosphere.
In December 2016, ThinkNow Research conducted its fourth annual Consumer Sentiment Study across a representative sample of Hispanics, African-Americans, Asians, and non-Hispanic whites. As a follow-up to that study, we wanted to listen in on the conversations and ideologies driving those numbers.
In the second wave of the ThinkNow GenTM We Are Gen Z Report, a collaboration between ThinkNow Research and Sensis Agency, we take a closer look at how Gen Z shoppers make purchase decisions and how finances impact those decisions.
ThinkNow Research conducted its fourth annual Consumer Sentiment Study across a representative sample of Hispanics, African-Americans, Asians, and non-Hispanic whites. Find out insights gleaned from this year’s ThinkNow Pulse TM study.
The White Paper examines mobile app usage amongst Hispanics across acculturation levels, as well as provide best practices recommendations. The report includes: App usage & preferences & strategies to Win with Mobile Hispanic App Consumers.
Our Consumer Sentiment Report integrating Hispanic, African-American, and Asian insights into custom market research for companies and government agencies looking to thrive in a changing demographic environment.