Trends in Multicultural Marketing Survey

  • Multicultural marketing remains a strategic priority for many companies.
  • Uncertainty and cost-cutting pressures are impacting some budgets.
  • The economic power of diverse consumers is driving budget increases.
Report Abstract

We recently surveyed corporate decision-makers in multicultural marketing and multicultural consumer research, aiming to understand how they are strategically navigating the current landscape where increased scrutiny of diversity, equity and inclusion (DEI) initiatives, companies are carefully assessing how these factors will impact their multicultural marketing budgets.