Consumers have increasingly higher expectations of brands. They want a personalized marketing experience that speaks to their needs and wants and appeals to what's important to them and their communities.
As the U.S. consumer market grows more diverse, it has become imperative that brands tap into the shifting cultural complexity of today’s consumer market.
For over 15 years, ThinkNow has been offering qualitative and quantitative market research solutions that amplify the voices of multicultural consumers. Our solutions are specifically designed to ensure that the unique perspectives and insights of these critical and hard-to-reach consumer segments are accurately represented in strategic decision-making processes that drive culturally responsible marketing and media.
People change, societies evolve, and cultures shift. Brands who learn how to navigate the shift reach, engage and retain diverse audiences, but they don’t do it alone.
ThinkNow, unleash your understanding.
ThinkNow's vision is to discover the cultural drivers influencing consumers' decisions in the increasingly diverse U.S. consumer market. We've found that by uncovering cultural bias and stereotypes through market research, we help companies and brands better communicate and connect with current and new audiences.