thinknow Audiences

Permission-based zero-party data available on all major programmatic ad buying DSPs

  • Reach Hispanic, Black, Asian, and LGBTQIA+ audiences
  • Does not rely on cookies or contextual advertising
  • Spans over a decade of longitudinal data

    Leadership

    First multicultural zero-party data to be integrated into programmatic platforms.

    Purpose driven

    We help media buyers reach multicultural consumers in a culturally relevant way.

    Experience

    Multicultural zero-party data specialists with over 15 years of experience.

    The ThinkNow Audiences Difference

    Major DSPs do not have the capability to reach diverse ethnic, sexual orientation, and disability audiences within their platforms.

    With the U.S. becoming an increasingly diverse country, this lack of targeting capabilities hurts companies looking to reach these high-value audiences via digital advertising.

    ThinkNow Audiences is the first zero-party data audience tool that enables digital marketers to reach diverse audiences through all major DSPs including but not limited to:

    Google DV360, The Trade Desk, MediaMath.

    49%

    use more than one device at a time, several times a day

    16%

    feel very comfortable sharing media habits in exchange for a customized experience from a media company

    Industry leaders trust our services

    Testimonials

    “ThinkNow is one of those rare communication agencies that recognizes and applies the moral and stategic value of cultural inclusiveness.”

    Demetrius M. Parker Communication Specialist, CDC

    “We consider ThinkNow Research a partner more than a vendor. At every level of interaction, they are fully engaged and embrace our business as if it was their own. We rely heavily on their expertise and understanding of the Hispanic audience”

    Brooke Lorenz Brooke Lorenz - Dish Latino

    "We as Insight Latam carry out projects with panels in multiple countries in Latam, and definitely, ThinkNow has helped us to achieve our objectives, of quality levels and response times that we offer to our clients."

    A. Juilo Monteagudo Viera CEO, Insight Latam

    "We started working with ThinkNow during our media company and start-up careers - when we made the decision to launch our own strategic advisory dedicated to culture-forward business strategies, they were the natural choice to power our primary research requirements. Not only is their approach unique in a world drowning in often-useless diversity data, but they approach their work with a bias to excellence, service and character."

    Charlie Echeverry CEO & Managing Director

    “ThinkNow Research has been an excellent partner to the Ad Council. They’ve been very flexible with our tracking study schedules, provided high quality input when developing our questionnaire and always deliver everything we ask for on time.”

    Anuar Saab Director, Strategy & Evaluation

    98%

    of our clients increase their audience with our insights

    Knowledge in market research

    • Marketing consulting & strategy

    • Advanced analytics and modeling

    • Message, ad & collateral testing

    People change

    Societies

    Evolve

    Cultures shift

    ThinkNow Government has worked with State and Federal agencies for over a decade during which we have been awarded multiple sole-source and competitive contracts with the US Army, FDA, and the SBA among others.

    Our rating through the Contractor Performance Assessment Reporting System (CPARS) is rated good to excellent.

    Download Cap Statement

    Zero-Party Data

    Zero-party data is data that customers intentionally share with us. This includes purchase intentions, personal context and communication preferences. The best way to collect zero-party data is to ask for information in exchange for something of value. In ThinkNow’s case, this is through a survey in exchange for a monetary incentive.

    Our partnership with Semasio takes our tens of thousands of survey respondents on a quarterly basis and matches them to millions of profiles across all of our audiences.

    Multicultural Data

    Self-identification is the most accurate way to capture someone’s identity. Relying on the websites someone visits in our multicultural reality fails to capture someone’s true identity.

    Partner with us

    Research with impact

    We provide insight solutions to help organizations thrive in the culturally evolving and dynamically shifting demographic environments of the U.S. markets.

    Thought leadership

    The reports we conduct collect compelling data regarding important subjects such as entrepreneurship, diversity and inclusion and lately vaccination perceptions.

    Purpose driven

    We help companies to build a more inclusive and representative society through research. We help them understand the culture behind and also help them stop relying on stereotypes.

    93%

    of Gen Z (93%) report streaming as the primary way they watch TV programming most often

    View report details

    40%

    of users ages 18-22 report being addicted to social media

    Faqs

    ThinkNow data can be bought programmatically through The Trade Desk, DV360, and Xandr. More DSP integrations will be available in the future.

    ThinkNow is a multicultural market research company with over a decade of experience. ThinkNow uses self-reported survey data to power their programmatically available audience.

    ThinkNow is a market research company specializing in multicultural research. ThinkNow co-founder, Mario X. Carrasco, is the founder of the first Hispanic panel and has evolved ThinkNow’s offerings to include a programmatic solution. ThinkNow’s unique algorithm ensures respondents are who they say they are. ThinkNow tailors their surveys to keep up with trends to gather unique interests in the ever-evolving US audience.