Reach Diverse Audiences At Scale with the power of zero party data

We help brands increase their reach by up to 70% by providing the most accurate zero-party diverse and multicultural audience data.

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+100 global brands are increasing their audience with our insights
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    About How does it work? FAQ

    AVAILABLE ON ALL MAJOR DEMAND SIDE PLATFORMS (DSPs)

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    Reach and Authentically Connect with New Market Segments

    ThinkNow Audiences offers brands the most accurate solutions for establishing consumer segments in programmatic advertising campaigns. Our advanced 'Look-a-Like' model, developed in partnership with Semasio, leverages insights from ThinkNow surveys of the general population, multicultural, LGBTQ+, and disability communities to develop audiences that represent the rapidly changing U.S. consumer market. In a post-cookie advertising world, ThinkNow Audiences is the go-to option for ad agencies. 

    • All major marketing groups
    • Hundreds of sub-audience specialty segments
    • Custom segments available
    • Programmatic platform activation
    start reaching your audience
    US Hispanic

    Improve your audience

    98%
    Of our clients increase their audience reach with our insights
    100 Million+
    Impressions delivered from our data
    32 million
    Increase in sales with our new market segmentation
    50 Million+
    Dollars saved from poor targeting

    How does it work?

    We use the power of Zero Party Data to help brands connect and engage with diverse consumers

    thinknow Audiences ThinkNow Audiences
    • Self identified
    • No third-party cookie data
    • Activated through major DSPs and DV360
    • Scalable audiences
    How does it work?

    Why IS Zero-party data so powerful?

    Zero-party data finds balance between privacy concerns and delivering positive customer experience
    Inferred Data Observed Data Self-reported Data
    Third-party data
    • Inferred Household
    • Income
    • Mobile devices
    • Set-top box data
    • Purchase preferences
    • Social media page likes
    Second-party data
    • Product / category preferences
    • Web cookie data
    • Self-identified household income
    First-party data
    • Cross-device identify matching
    • Loyalty program activity
    • Purchase history
    • Date of birth
    • Email address
    Zero-party data
    • Preferences insights and purchase interactions given freely

    Our clients are growing their audience with our insights

    “ThinkNow is one of those rare communication agencies that recognizes and applies the moral and stategic value of cultural inclusiveness.”

    Demetrius M. Parker Communication Specialist, CDC

    “We consider ThinkNow Research a partner more than a vendor. At every level of interaction, they are fully engaged and embrace our business as if it was their own. We rely heavily on their expertise and understanding of the Hispanic audience”

    Brooke Lorenz Brooke Lorenz - Dish Latino

    “ThinkNow is one of those rare communication agencies that recognizes and applies the moral and stategic value of cultural inclusiveness.”

    Demetrius M. Parker Communication Specialist, CDC

    FAQs

    We have identified LGBTQIA and persons with disability audiences, and we're in the progress of adding additional hard-to-reach audience segments.

    ThinkNow Audiences identifies both U.S. and foreign-born Hispanic, African American and Asian American consumers. 

    ThinkNow Audiences only relies on zero-party data. So, we don't encounter the same restrictions related to third-party data collection. The ThinkNow Audiences model and data collection process relies on permission-based data, meaning consumer opt-in, agreeing to participate in survey-based data gathering

    Absolutely. That is at the core of what we do. Through reliable self-identified user surveys, we have created precise ethnicity targets.

    To date, ThinkNow has over 100 audience segments. This list is expanding as we continually add new segments based on identified desirable verticals.

    We currently update segments every quarter.

    Yes, we offer custom audiences on a case-by-case basis. Please contact Emmily Maduro, Account Executive, to set up a brief discovery call. 

    Web/Display, Mobile, and Connected TV (CTV)

    The Future is Multicultural. Get ThinkNow Audiences Today.

    Reach and engage diverse audience on your favorite DSP. Learn how..

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