ThinkNow’s team of Hispanic market research leaders, are key contributors to the evolution of Hispanic online research.
We have developed a proven model for successfully reaching the Hispanic audience through portal messaging in both English and Spanish, creating a culturally relevant and rewarding incentive structure that keeps respondents engaged.
DigayGane.com, our premier Hispanic online panel, is the preferred source for double opt-in Hispanic sample in the United States and Latin American countries. In addition, ThinkNow’s Minority Business Owner Panel gives companies access to owners of small, minority, women, and veteran owned businesses across the U.S. to inform business, marketing and policy decisions.
Minority business owners in the U.S. have experienced an unprecedented growth over the last two decades, and is showing no signs of slowing down.
African American, Hispanic, Asian, and Native American communities are driving the surge of startups across multiple industries, benefiting from favorable economic conditions and improved access to capital.
To serve the needs of this growing community, ThinkNow applied its extensive experience in buildingminority online panels to creating the first minority business online panel.
TV service provider Dish LATINO was looking for a partner to conduct an ongoing brand health and advertising tracking study. The research objective was to better understand the U.S. Latino consumer across four acculturation levels, including the difficult-to-reach unacculturated segment.
ThinkNow created a custom hybrid solution for Dish LATINO to meet the needs of the study. Using our proprietary Hispanics panel (DigaYGane™) and intercept-to-online methods across several U.S. markets, ThinkNow has conducted ten waves and more than 10,000 interviews since 2016. The Hispanic sample includes quotas for four acculturation levels:
ThinkNow provides a detailed report for over 15 waves where the results are analyzed in-depth and compared to previous waves.
These research insights have helped the brand and its agency tailor its messaging and strategy for its target audience. Dish LATINO can monitor its brand health among U.S. Latinos and stay on top of important trends impacting the TV service industry, including the adoption of TV online streaming services. The study has also allowed Dish LATINO to periodically test new messaging, TV ads, and product/service concepts.
Using the right message in the right media. We are the only panel that spends 80% of the recruitment budget on Spanish-language media and Hispanic themed content sites, thus making it easier for us to reach our target audience.
We use a point-based acculturation system in 4 categories: Years lived in the U.S., language spoken at home, cultural identification, and media consumption.
We guarantee high–quality sample through practices such as double opt-in, software security, and phone verification.
Our call center support office provides a personal touch to our respondents coupled with our incentive system.
Our national Hispanic recruitment efforts focus on the four U.S. census regions and nine sub-regions. We then set recruitment quotas within the regions to reflect Country of origin, age, income, education, and language preferences of the Hispanic population, providing the most representative Hispanic sample available on the market.