ThinkNow and Semasio partner to bring multicultural audiences to the forefront

Semasio’s innovative Contextual^PLUS advertising model, combined with ThinkNow’s premium diverse and multicultural audiences, delivers privacy-first, high-performance advertising solutions that set a new benchmark in the industry.

By merging contextual advertising with the power of reaching diverse, hard-to-access audiences, this approach drives success through personalized marketing experiences—even in a privacy-first landscape. With accurate multicultural data, brands can create content that resonates with user interests and behaviors, going beyond traditional demographic targeting to deliver meaningful engagement.

This approach allows advertisers to reach consumers at the right time and place, boosting engagement and conversions. By leveraging zero-party panel data, advertisers can deliver timely messages that resonate with their target audience, enhancing the overall user experience and making this strategy essential.

Together, this partnership ensures a seamless and effective advertising experience that maximizes both reach and relevance while maintaining a commitment to user privacy. This new set of innovative Contextual^PLUS segments are privacy-friendly, cookie-free, and curated to ensure relevance while minimizing wasted impressions.