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What Marketers Don’t Know About People With Disabilities

People with disabilities are often seen as folks who need to be saved, which is a misconception. Some companies, in their rush to save the day, focus so heavily on accessibility that they overlook what it means to be inclusive. By celebrating people for who they are and adapting experiences through their lens, we get the privilege of seeing how they shine. ThinkNow ConneKt surveyed over 500 people with disabilities and discovered these amazing stats.

The Black Consumer Project Finds Black Consumers Resilient and Optimistic

Mainstream media coverage of Black Americans often focuses on the economic and racial disparities that plague Black communities. These pressing societal issues, however, are not the only stories to tell. Black Americans have endured centuries of hardship yet have emerged vibrant, resilient, and optimistic, contributing culturally and economically to the prosperity of America. We explore this story in The Black Consumer Project.

The Rise of the Multi-Billion Dollar ResTech Industry

The online sample market was thrust into the spotlight late this year with two big announcements. Cint acquired Lucid for a whopping $1.1 billion, and Zendesk acquired Momentive Global (Survey Monkey) in a $4 billion deal. These two acquisitions underscore the growing popularity of research technology and validate the value of data insights. This is a win for all parties involved, including online sample providers like ThinkNow, who have delivered quality sample and multicultural consumer insights for the past ten years.

America Goes Multicultural, Get Ready For The New Norm

In port cities like Miami and New York, it’s common for people of Latin American or Spanish descent to identify with their countries of origin. However, the term “Hispanic” becomes more prevalent the further inland you go, as immigrant communities assimilate to the American way of life defined by labels. The label “Hispanic” represents a diverse mix of cultures, traditions, and ideals that define this young consumer group wielding its purchasing power in support of culturally sensitive brands.

Supplier Diversity: Connecting Entrepreneurs to Economic Opportunity

Supplier diversity programs were developed to level the playing field for diverse suppliers, including minority, women, LGBTQ, disabled, and veteran-owned businesses. By connecting entrepreneurs to economic opportunity, ideally, organizations can harness the power of the marketplace to drive social impact. However, supplier diversity often falls short on the data. It’s widely known that diverse suppliers are not given the opportunities to contract for public sector work at the rate of their non-minority and male counterparts despite the explosive growth of entrepreneurship among minority and women-owned firms.

Is Online Sample Ignoring Gen X Consumers?

Sandwiched between silver sneakered Boomers and digitally savvy Millennials, Gen X gets lost on the consumer continuum, only to be upended again by youth, as Gen Z becomes the next media darling. Described as the “ignored generation,” Gen Xers, born between 1960 and 1982, are often accused of contributing less to culture and society. But is that true?

Inclusive Market Research Yields Customer-Centric Product And Service Design

Social media has proven time and again the need for brands to be inclusive. Last year, with less in-person shopping due to the pandemic, e-commerce soared. E-commerce sales made up 18% of all global retail sales in 2020, and they’re expected to reach 21.8% in 2024. Social media is playing an important role in the growth of e-commerce as retailers employ omnichannel strategies to reach consumers. As such, consumers have become acutely aware of the brands that consider their environmental and human impacts.

Inclusivity and Representation in Gaming Matters

People who have been on a Zoom call with me can undoubtedly tell that video games greatly impact my life. Having been an avid gamer since the Atari 2600 days, I have seen the gaming world evolve over the years. According to IDC Data, what was once thought of as a kid-friendly pass time has matured, posting revenue that rivals the movie industry and North American sports combined with a whopping $180 billion in global sales in 2020.

ThinkNow Smart Fitness: The Rise of Connected Fitness and Community

The pandemic has accelerated the shift from traditional in-person gym memberships to broader acceptance of at-home connected fitness equipment. But a recent ThinkNow study shows that the gym isn’t dead, and connected fitness has a long way to go. For our 2021 ThinkNow Smart Fitness Report, ThinkNow conducted a nationwide online survey of American adults ages 18 to 64 to understand consumer usage of internet-connected fitness equipment and perceptions of connected fitness brands.

Death Tech: The Lalo App Creates Ad-Free Story Hub For Grieving Families

The death care industry is evolving to keep pace with how consumers perceive death and experience grief today. Expensive funerals with caskets and traditional burials are being replaced by body composting (green funerals) and memorial stones made from the remains of loved ones. Among the innovators in this space are tech startups, more specifically, death tech startups, like Lalo.