On the heels of startling news of declining in-store sales earlier this year by popular brands and an overall sluggish retail environment, new research reveals that the current situation may not be as dire as it seems. Now in its fifth year, ThinkNow Retail™ in partnership with JElena Group, suggests that the adoption of mobile shopping among the Total Market, especially Hispanic consumers, has changed the dynamic of the consumer shopping experience, but not consumers desire to shop. And we’ll see that theory play out this holiday shopping season.
Online retailers like Amazon have made it all too easy for consumers to shop on the go or at home, without the hassle of standing in line or camping out overnight. And for Hispanics, still reeling from changes in immigration policies, shopping online can remove a potential barrier: fear.
The result: the most significant decline in brick and mortar purchases among the Total Market over last year, especially among Hispanic and Asian consumers, and a bump in online sales across the board.
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