thinknow ConneKt
An audience segmentation tool with accurate and real-time consumer data
- Mobile tracking: websites visited, GPS, search strings, apps used.
- Over 1.5 million data points gathered across thousands of surveys.
- Panel profile data: zip code, age, gender, ethnicity, acculturation, language.
Partnership & Certifications
Growth opportunities
Cross-cultural depth
Personalization
providing true insight solutions
In a culturally evolving and dynamically shifting demographic environment, such as the one we live in the United States, more than ever it is essential to provide true insight solutions that help organizations and companies thrive.
ThinkNow enables companies to discover the drivers that influence consumer decisions and perceptions. Whether it is general market needs or more focused cross-cultural research, we will find the drivers within the rapidly moving consumer culture, that impacts your business and brands.
With this in mind, we have developed ThinkNow ConneKt, a robust audience segmentation tool focused on the multicultural market that enables you to meet the needs of your customers, with accurate and real-time consumer data.
How it works
Identify Target Groups with Speed and Precision
Through ThinkNow ConneKt, we give companies the possibility to build deeper profiles and get a comprehensive view of their target audiences, using a wide range of consumer attribute filters.
Personalization to scale, powered by First-Party Data
That helps companies to tailor their communications and campaigns to specific segments.
User-friendly Interface
Which enables you to have a customized and enhanced view of the data you require.
Auto Insurance Study
The national auto insurance company wanted to ensure the consumer insights gained aligned closely with the segmentation they were accustomed to using across the organization. Having a partner with robust data and advanced capabilities to integrate their requirements within the tool was essential.
ThinkNow recommended an audience segmentation and planning tool ThinkNow ConneKt that provided the client with not only a nationally representative General Market sample, but also with an augment of their specific target of automotive insurance policy holders and decision makers.
ThinkNow ConneKt provided the national auto insurance company with valuable information about their consumers. This data allowed them to address specific personas with targeted strategies and inform their future media plans.
Reasons to partner with us
Cross-cultural depth
Understand multicultural consumers in terms of demographic, behavioral, psychographic, and geographic segmentation.
Discover hidden drivers
Digest the cultural and attitudinal nuances of your most desirable consumer personas.
Capitalize on research
Capture multicultural growth opportunities. Through ThinkNow ConneKt, popular personas help you start from a place of strength not from scratch.
Personalization at scale
ThinkNow ConneKt allows you to tailor your creative and communication strategy to segments who share common attitudes, interests, and behaviors to drive results.
On-demand insights
Reduce time spent on gathering and analyzing the right data and focus your time and energy on discovering personas and insights that inform your strategy.
Testimonials
thinknow reports
Sustainability Report 2023
How America Celebrates Holidays & Traditions: Black Americans
Finding out how these changes affect peoples' perceptions is where our heart and soul is.
And this lifelong commitment to understanding, is a promise made to every partner and customer.
A promise that is kept, and a promise that delivers.
ThinkNow
Unleash your understanding.
Faqs
ConneKt is a dynamic tool with information gathered from our O&O survey four times a year. Along with profiled data (DMA, Ethnicity, Acculturation, Language, and more), we boast a robust profile of respondents that include Hispanic, Asian, and African American ethnicities, as well as the LGBTQ+ community and persons with disabilities.
ConneKt provides visuals along with the data to guide you in creating your user insights and stories to tailor your messaging and media planning for a better return on investment.
ConneKt is only available for desktop web browsers.
Our team is available for platform training, but our clients tell us very little training is needed. Should you forget something from the training, ConneKt makes training videos available in the platform.
Yes, ConneKt enables the ability to export the information via an excel format.