thinknow ConneKt

An audience segmentation tool with accurate and real-time consumer data

  • Mobile tracking: websites visited, GPS, search strings, apps used.
  • Over 1.5 million data points gathered across thousands of surveys.
  • Panel profile data: zip code, age, gender, ethnicity, acculturation, language.
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Partnership & Certifications
Growth opportunities

Through ThinkNow ConneKt, popular personas help you start from a place of strength not from scratch.

Cross-cultural depth

Understand multicultural consumers in terms of behavioral, demographic, psychographic, and geographic segmentation.

Personalization

Tailor your communication strategy to segments who share common attitudes, interests, and behaviors to drive results.

providing true insight solutions

In a culturally evolving and dynamically shifting demographic environment, such as the one we live in the United States, more than ever it is essential to provide true insight solutions that help organizations and companies thrive.

ThinkNow enables companies to discover the drivers that influence consumer decisions and perceptions. Whether it is general market needs or more focused cross-cultural research, we will find the drivers within the rapidly moving consumer culture, that impacts your business and brands.

With this in mind, we have developed ThinkNow ConneKt, a robust audience segmentation tool focused on the multicultural market that enables you to meet the needs of your customers, with accurate and real-time consumer data.

How it works

Through ThinkNow ConneKt, we give companies the possibility to build deeper profiles and get a comprehensive view of their target audiences, using a wide range of consumer attribute filters.

That helps companies to tailor their communications and campaigns to specific segments.

Which enables you to have a customized and enhanced view of the data you require.

How it works
We deliver results

Auto Insurance Study

The national auto insurance company wanted to ensure the consumer insights gained aligned closely with the segmentation they were accustomed to using across the organization. Having a partner with robust data and advanced capabilities to integrate their requirements within the tool was essential.

ThinkNow recommended an audience segmentation and planning tool ThinkNow ConneKt that provided the client with not only a nationally representative General Market sample, but also with an augment of their specific target of automotive insurance policy holders and decision makers.

ThinkNow ConneKt provided the national auto insurance company with valuable information about their consumers. This data allowed them to address specific personas with targeted strategies and inform their future media plans.

32m

increase in sales with the new market segmentation.

40%

of purchases were made by African Americans.

Reasons to partner with us

Cross-cultural depth

Understand multicultural consumers in terms of demographic, behavioral, psychographic, and geographic segmentation.

Discover hidden drivers

Digest the cultural and attitudinal nuances of your most desirable consumer personas.

Capitalize on research

Capture multicultural growth opportunities. Through ThinkNow ConneKt, popular personas help you start from a place of strength not from scratch.

Personalization at scale

ThinkNow ConneKt allows you to tailor your creative and communication strategy to segments who share common attitudes, interests, and behaviors to drive results.

On-demand insights

Reduce time spent on gathering and analyzing the right data and focus your time and energy on discovering personas and insights that inform your strategy.

Testimonials

“ThinkNow is one of those rare communication agencies that recognizes and applies the moral and stategic value of cultural inclusiveness.”

“We consider ThinkNow Research a partner more than a vendor. At every level of interaction, they are fully engaged and embrace our business as if it was their own. We rely heavily on their expertise and understanding of the Hispanic audience”

“ThinkNow is one of those rare communication agencies that recognizes and applies the moral and stategic value of cultural inclusiveness.”

thinknow reports

Gun Control Report 2022
Multicultural Research Social Issues Total Market Research
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ThinkNow World Cup Report 2022
African-American Market Research Asian AmericanMarket Research Hispanic Market Research Multicultural Research Sports Total Market Research
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ThinkNow Culture Report 2022
African-American Market Research Asian American Market Research Hispanic Market Research Multicultural Research
View report detail

People change

Societies

Evolve

Cultures shift

About Us

Finding out how these changes affect peoples' perceptions is where our heart and soul is.

And this lifelong commitment to understanding, is a promise made to every partner and customer.

A promise that is kept, and a promise that delivers.

ThinkNow

Unleash your understanding.

thinknow CONNEKT

improve your kpi's today with thinknow connekt

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Faqs

ConneKt is a dynamic tool with information gathered from our O&O survey four times a year. Along with profiled data (DMA, Ethnicity, Acculturation, Language, and more), we boast a robust profile of respondents that include Hispanic, Asian, and African American ethnicities, as well as the LGBTQ+ community and persons with disabilities.

ConneKt provides visuals along with the data to guide you in creating your user insights and stories to tailor your messaging and media planning for a better return on investment.

ConneKt is only available for desktop web browsers.

Our team is available for platform training, but our clients tell us very little training is needed. Should you forget something from the training, ConneKt makes training videos available in the platform.

Yes, ConneKt enables the ability to export the information via an excel format.