Cross-Cultural Analysis of Conservation and Sustainability Attitudes in Mexico and the United States

Background: ThinkNow explored the attitudes toward conservation and sustainability in Mexico and compared them with those expressed in the United States to understand the level of environmental consciousness in both countries. The primary objective of the study was to shed light on practices, preferences and opportunities for improvement.

Research Methodology: ThinkNow conducted a nationally representative online survey in Mexico in July 2023, gathering responses from 730 individuals aged 18-64 across the six Nielsen geographic areas. A similar survey was also conducted in the United States, with 2,050 participants, allowing for a comprehensive comparative analysis.

Key Findings

Conservation Practices: In Mexico, respondents primarily emphasized water conservation through practices like reducing laundry frequency and taking shorter showers, along with reducing food waste. However, activities such as growing one's food and reducing animal product consumption were less common.

Willingness to Adopt Sustainable Behaviors: Mexican respondents were willing to incorporate sustainable behaviors into their daily lives, particularly in and around Mexico City.

Transportation Preferences: Despite over half of the respondents in Mexico not owning a car, those considering a purchase in the next year favored hybrid or electric cars over traditional gas-only vehicles.

Comparative Analysis with the U.S.: Mexican survey participants exhibited a stronger inclination towards water conservation and showcased a more conservation-minded attitude than their United States counterparts.