Cross-Cultural Market Research for U.S. and LATAM

ThinkNow empowers brands with cross-cultural insights to succeed in diverse markets across the U.S. and Latin America.
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42%
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had a 'very positive' reaction to Bad Bunny being selected as the Halftime show performer.

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Cross-Cultural Research.

We enable brands to effectively target cultural segments through market research, consumer insights and digital tools.
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44%
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'Strongly agree' that Bad Bunny performing at the Super Bowl reflects the growing influence of Latino culture in the United States.

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Partnership & Certifications

More than 15 years helping our clients understand diverse communities

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Expertise

Discover our areas of expertise:

Expertise
Research
Research
Full-service marketing research for discovering multicultural consumer drivers
Government
Government
Best in-class consumer insights for the public sector
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Panels
The leading online source of Hispanic consumer insights in the U.S. and Latin America
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Link
Routing technology focused on recruiting hard-to-reach audiences

Case studies

Get to know the results and takeaways to some of our market research.

LA Metro SMART Grant Case Study  
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GA State Procurement Case Study
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CFPB Money As You Grow Case Study
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California Lottery – Mission Metrics Survey Study
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KSA and the University of Rhode Island Case Study
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Vaccine Hesitancy Study – Quantitative and Qualitative
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Lagrant Communications - I Love New York Campaign
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Thinknow reports

Halftime Show: LA Residents Perspective Report
African-American Market Research Asian American Market Research Consumer Sentiment Hispanic Market Research Multicultural Research Research Sports Total Market Research
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International Soccer: United States Expectations for 2026
African-American Market Research Asian American Market Research Hispanic Market Research Sports Total Market Research
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Super Bowl Halftime Show Report 2026
African-American Market Research Asian American Market Research Hispanic Market Research Multicultural Research Sports Total Market Research
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