Cross-Cultural Market Research for U.S. and LATAM

ThinkNow empowers brands with cross-cultural insights to succeed in diverse markets across the U.S. and Latin America.
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39%
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of Americans expect their finances will be better than 2024.

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Cross-Cultural Research.

We enable brands to effectively target cultural segments through market research, consumer insights and digital tools.
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44%
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of Americans prefer to do Electronic & Tech shopping in store.

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Partnership & Certifications

More than 15 years helping our clients understand diverse communities

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Expertise

Discover our areas of expertise:

Expertise
Research
Research
Full-service marketing research for discovering multicultural consumer drivers
Government
Government
Best in-class consumer insights for the public sector
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Panels
The leading online source of Hispanic consumer insights in the U.S. and Latin America
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Link
Routing technology focused on recruiting hard-to-reach audiences

Case studies

Get to know the results and takeaways to some of our market research.

Ad Council – People & Pets Tracking Study 2022-2023
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Cross-Cultural Analysis of Conservation and Sustainability Attitudes in Mexico and the United States
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Messaging Research & Polling for the ACLU of Northern California, Central Valley
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Hispanic Voter Study
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Understanding Consumer Food Trends in the US Hispanic Market – Engaging Hard-to-Reach Spanish-Dominant Hispanics
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California Department of Health Care Services (DHCS) Message Testing
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Optimizing Media Tracking to Engage the Hispanic Market
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Thinknow reports

Clicks vs. Carts: 2025 Shoppers Report
African-American Market Research Asian American Market Research Consumer Sentiment Economy Retail Total Market Research
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Mental Health Report 2025
Hispanic Market Research Mental Health Total Market Research
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E-Commerce in México 2024
Consumer Sentiment Retail
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