Cross-Cultural Market Research for U.S. and LATAM

ThinkNow empowers brands with cross-cultural insights to succeed in diverse markets across the U.S. and Latin America.

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39%

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of Americans expect their finances will be better than 2024.

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Cross-Cultural Research.

We enable brands to effectively target cultural segments through market research, consumer insights and digital tools.

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44%

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of Americans prefer to do Electronic & Tech shopping in store.

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Partnership & Certifications

More than 15 years helping our clients understand diverse communities

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Expertise

Discover our areas of expertise:

Expertise

Research

Full-service marketing research for discovering multicultural consumer drivers

Government

Best in-class consumer insights for the public sector

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The leading online source of Hispanic consumer insights in the U.S. and Latin America

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Routing technology focused on recruiting hard-to-reach audiences

Case studies

Get to know the results and takeaways to some of our market research.

Vaccine Hesitancy Study – Quantitative and Qualitative

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Lagrant Communications - I Love New York Campaign

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COBRA Marketing Resources - Creative Marketing Resources Inc

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Ad Council – People & Pets Tracking Study 2022-2023

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Cross-Cultural Analysis of Conservation and Sustainability Attitudes in Mexico and the United States

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Messaging Research & Polling for the ACLU of Northern California, Central Valley

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Hispanic Voter Study

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Thinknow reports

Clicks vs. Carts: 2025 Shoppers Report

African-American Market Research Asian American Market Research Consumer Sentiment Economy Retail Total Market Research

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Mental Health Report 2025

Hispanic Market Research Mental Health Total Market Research

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E-Commerce in México 2024

Consumer Sentiment Retail

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