[Podcast] What We Know About Multiculturals and Virtual Reality

June 15, 2016 Author: Roy Eduardo Kokoyachuk

The Future of Virtual Multicultural Reality

Virtual Reality has been feeling like it is on the cusp of being main stream for several years now. The purchase of Oculus Rift by Facebook for 2 billion dollars jutted virtual reality into the public consciousness. Flash forward two years and the launch of the Samsung Galaxy S7 brought free virtual reality headsets to those that pre-ordered the phone and now the HTC Vive has launched, making virtual reality a purchase within reach.

But is the interest in virtual reality relegated to gen-pop Techies? ThinkNow Research wanted to know how multicultural consumers feel about virtual reality and what they find interesting about it use - Read the full blog here.

Listen in as Roy and Mario discuss the findings of this study:

You can download the full report for free below:

Download this study.