Virtual Reality has been feeling like it is on the cusp of being main stream for several years now. The purchase of Oculus Rift by Facebook for 2 billion dollars jutted virtual reality into the public consciousness. Flash forward two years and the launch of the Samsung Galaxy S7 brought free virtual reality headsets to those that pre-ordered the phone and now the HTC Vive has launched, making virtual reality a purchase within reach.
But is the interest in virtual reality relegated to gen-pop Techies? ThinkNow Research wanted to know how multicultural consumers feel about virtual reality and what they find interesting about it use - Read the full blog here.
Listen in as Roy and Mario discuss the findings of this study:
You can download the full report for free below: