While Millennials still get the lion’s share of attention, Gen Z, the demographic cohort nipping at the heels of their older siblings, are beginning to take center stage. Known as the Plurals, Founders, or the iGeneration, Gen Z consumers may be setting their own rules, somewhat, but because of their age, still look to their parents and friends to make purchase decisions.
In the second wave of the ThinkNow Gen™ We Are Gen Z Report, a collaboration between ThinkNow Research and Sensis Agency, we take a closer look at how Gen Z shoppers make purchase decisions and how finances impact those decisions.
Special Guest, Diego Antista, US Multicultural Agency Head at Google, joins Mario X. Carrasco, Co-Founder and Principal at ThinkNow Research, to discuss the key findings of the report:
Download the ThinkNow Gen™ We Are Gen Z: We Are Shoppers Report for additional insights: