ThinkNow co-Founder Mario X. Carrasco recently presented our latest research findings on Gen Z at the 2017 Qual360 North America Conference at Gallup’s headquarters in Washington, D.C. Entitled “Cross-Cultural Gen Z: How to Think About Culture & Ethnicity with Gen Z”, Mario shared key insights about this young cohort, such as how they interpret culture and ethnicity and the role these factors play in their lifestyle choices and purchasing habits.

The presentation also juxtaposes Gen Z with its sibling cohort, Millennials. It also outlines steps brands can take to better engage Gen Z in a qualitative research setting.

In case you couldn’t make it to D.C. for the conference, we’ve uploaded the edited presentation here.