[Podcast] ThinkNow Pulse™ Total Market Consumer Sentiment Report 2018

January 25, 2018 Author: Mario X. Carrasco

Despite steady income and low unemployment, consumers still leery of economy’s growth potential

“A country divided” doesn’t just define the current political climate in the U.S. today, but also speaks to consumers’ general outlook of the economy and its impact on their way of life, including their purchase decisions. In the 5th installment of our annual report, ThinkNow Pulse™, we delved into consumer sentiment across Hispanic, African-American, Asian, and non-Hispanic white cohorts and found stark contrasts in consumer expectations last year when compared to past years. The study also reveals an employed consumer base with access to steady income.

This new report, now available for download, features three-years of trending data to give brands and companies an unprecedented look at how economic sentiment across multicultural populations has changed over time.

Mark MadridListen in as special guest, Mark Madrid, Executive Director of the Latino Business Action Network, joins Mario X. Carrasco, Managing Partner at ThinkNow Research for the #ThinkNowMRX Podcast Series, to discuss the findings of ThinkNow Pulse™:

Download our detailed report here:

Download this study.