Since the onset of COVID-19, global communities have been rallying around one another in solidarity, giving marketers a unique window into the cultural nuances reshaping consumer behavior.

As brands peer into the looking glass of the next normal, much of the context for their brand strategy will be dictated by these cultural connections and new patterns in consumer behavior.

This week, Dr. Jake Beniflah, Executive Director of the Center for Multicultural Science, stops by The New Mainstream podcast to discuss the influence of cultural DNA on brand strategy, recession marketing, and the future of brand loyalty during the pandemic.

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