African-American Millennials cemented their position as trendsetters in the media and technology space in 2016. But this cohort has been setting the tone for the conversations feeding social media and the web at large with an influence that vastly outweighs its user base for some time now.
But it’s not just social media. African-American consumers have also reached an economic tipping point as the median income of black households has increased 3.5% over the past three years from 2011-2013, as The Great Recession has waned. During this period, real median household income grew more among African-American households (+$793) than among white households (+$433) and the total population, according to the U.S. Census.
With these positive indicators, ThinkNow Research wanted to take a look at our most recent wave of the Millennial Project, Wave 5, Media and Technology, to uncover some overlooked data on African-American Millennials.
Special Guest, Pepper Miller, founder of the Hunter-Miller Group, joins Mario X. Carrasco, Managing Partner at ThinkNow Research to discuss the key findings of the report and the opportunities available to companies looking to engage with this trendsetting group. Listen in:
To learn more about African-American Millennial technology and media trends, download the full free report.