First quarter 2016 revealed the vulnerability of the casual dining industry. The bar-and-grill segment, typically a strong player, struggled, as the 4.1-percent decline in same-store sales at Chili’s last quarter showed us. And unfortunately, the second quarter of the year, at this point, isn’t looking much better.
ThinkNow Research has taken a closer look at this sector from a Total Market perspective. We were looking for signs of potential demographic trends that could help the casual dining industry regain its footing in the increasingly competitive restaurant industry.
In our latest Omnibus Plus+, we interviewed over 1200 respondents with readable base sizes of Hispanics, African-Americans, Asians, and non-Hispanic whites. This blog focuses on Asian respondents.
Listen in as Roy and Mario discuss the findings of this study:
You can download the full report for free below:
We are pleased to offer free of charge the full contents of the report referenced in this blog entry. Please click the link below to get your copy now.