The quest: A membership association needed to build a foundational need assessment of Latino caregivers, their experiences, journeys, and challenges.
The need: To learn about caregiver needs and the current Hispanic/Latino experience, build a connected experience that meets the needs of the local community, and identify key levers that will drive the impact and relevance of the association’s programs. Innovative solutions were also sought to address gaps or improve the caregiver experience and replicate best practices by building out tools to be adapted into other markets.
The solution: ThinkNow conducted an immersive, ethnographic study of 15 Stakeholders, 22 Caregivers (Low, Medium, High Acculturated Hispanics) and 9 Care recipients (Age range 57-90).
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