The quest: A university extension program seeks to expand its reach into Latino communities across Tennessee, focusing primarily on limited resource-Latino parents.
The need: Information about personal values, motivators and barriers to healthy eating and physical activity, and sources of information about healthy eating. Consumer feedback on printed materials previously created for the Latino community by the university extension program was also required.
The solution: 13 focus groups were conducted at 7 different venues familiar to the target consumer, such as schools, churches, and community centers.
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