The quest: Since one third of Hispanic students do not graduate on time with a standard diploma, NGL Media launched the campaign “No One Gets a Diploma Alone”. It seeked to motivate Latino adults ages 25-35 without a high school diploma to take the first step towards getting their high school equivalency (HSE) diploma and a better future.
The need: A research partner to test creative concepts for the Ad Council’s campaign.
The solution: ThinkNow conducted a quantitative research study to measure the effectiveness of three advertising concepts developed for the “No One Gets a Diploma Alone” campaign.
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