ThinkNow Expands Operations in Brazil to Strengthen Access to Representative and Inclusive Data

Brazil is one of the most dynamic and diverse markets in Latin America. Yet for many research and insights teams, achieving true national representativeness remains a challenge.

At ThinkNow, we believe inclusive data leads to better decisions. That’s why we’re strengthening our operations in Brazil with a dedicated commercial team and an expanded strategy focused on accessibility, precision, and partnership.

The Representation Gap in Brazil

Many business decisions in Brazil still rely heavily on samples concentrated in major urban centers and higher socioeconomic groups. While those audiences are important, they don’t fully reflect the country’s vast regional, cultural, and socioeconomic diversity.

To support more accurate and inclusive research, we’ve expanded our infrastructure to ensure access to respondents across all regions of Brazil — including harder-to-reach areas — and across diverse audience segments.

Expanding Reach Across Brazil

Today, ThinkNow supports research in Brazil with a panel of 877,222 Brazilian respondents, covering:

• All geographic regions
• Base-of-the-pyramid consumers
• Niche and underrepresented audiences, including self-identified LGBTQIA+ consumers

“Our goal is to support Brazilian research companies with the tools and reach they need to execute complex studies with confidence,” says Mario Carrasco, Co-Founder of ThinkNow. “Our focus is on precision, accessibility, and partnership.”

A Strategic Bridge to Latin America and U.S. Hispanics

For Brazilian brands and research agencies managing multi-country studies, coordination can be complex and costly.

With panels in more than 17 Latin American countries and exclusive access to over 1.8 million U.S. Hispanic panelists, ThinkNow offers a streamlined solution for regional and cross-border research initiatives.

“As we combine a dedicated local presence in Brazil with transparent pricing and fast turnaround times, we’re offering agencies and brands a practical solution for both regional research and U.S. Hispanic expansion,” adds Roy Kokoyachuk, Co-Founder of ThinkNow.

Transparent and Accessible by Design

Accessibility is a core part of our commercial philosophy. Our Brazil expansion includes:

• Zero project management (PM) fees
• No minimum order requirement

This structure removes traditional financial barriers and allows small and mid-sized research firms to operate with the same flexibility as larger multinational agencies.

Protecting Data Integrity at Scale

As reach expands, data integrity becomes even more critical.

ThinkNow leverages ThinkNow Shield, our proprietary fraud prevention system powered by Artificial Intelligence and advanced geolocation tools. This ensures high-quality sample protection across metropolitan and interior regions alike.

Looking Ahead

Our expansion in Brazil marks an important milestone in ThinkNow’s broader mission: to make inclusive, representative research more accessible across the Americas.

As the Brazilian market continues to evolve, we remain committed to partnering with agencies and brands that seek deeper cultural understanding and stronger regional representation in their insights.

To learn more about our Brazil panel or explore partnership opportunities, contact our South America leadership team.

Commercial Contact
Maria Victoria Gonzalez
Managing Director, South America
Email: mariavictoria@thinknow.com