The Reckoning: Democratizing the Beer Industry

July 21, 2022 Author: Mario X. Carrasco

In 1978, former President Jimmy Carter legalized home brewing beer giving rise to what we now know as craft beer. There are currently over 9,000 craft breweries in the U.S. challenging legacy beer brands for market share and consumer mindshare. As beer has evolved, brand offerings have expanded to include non-alcoholic beers and non-beer products like hard seltzers. Beer drinkers have evolved as well. Alcohol consumption has soared, particularly among women ages 21-25 for the first time in history.

Yet, outside of oversexualized ads, the beer industry has largely ignored women in advertising and the c-suite despite the growing number of female founders of craft breweries like Golden Road Brewing and Jack A Lope Brewing Company. Bad behavior and gender disparities are not uncommon in the beer industry. Last year, a brave female founder took to social media to call out sexist and abusive behavior toward women in the industry, leading to resignations, firings, and a new perspective on women's contributions.

In this episode of The New Mainstream podcast, Jessica Infante, Managing Editor of Brewbound discusses gender diversity in the beer industry and what brands need to do to be more inclusive.