[Podcast] ThinkNow Hispanic Soccer Fan Study 2018

March 26, 2018 Author: Mario X. Carrasco

Game Changer: 2018 FIFA World Cup Russia™ Goes Mobile

Our national consumer study of soccer fans reveals how Hispanics engage with soccer on social media and how they plan to follow & cultivate the World Cup experience, how they will engage the World Cup and how receptive they are to social media advertising.

Special guest, Hugo Balta, Senior Director of Hispanic Initiatives at ESPN, joins Mario X. Carrasco, Managing Partner at ThinkNow Research for the #ThinkNowMRX Podcast Series, to discuss the findings of the ThinkNow Hispanic Soccer Fan Study 2018.

Download our detailed report here:

Download this study.