Not Just Campaign, A Commitment - Multicultural Marketing and The New Majority

September 17, 2020 Author: Mario X. Carrasco

Forty percent of American consumers are ethnically diverse, yet only five percent of advertising dollars are allocated to environments that are contextually relevant to these audiences.

As racial injustice protests accelerate conversations about inclusion marketing, brands must contend with the fact that fielding multicultural data is no longer optional. It is now necessary to create equity with these communities, extending far beyond sales to corporate social responsibility. 

This week, Latoya Chrisitian, Marketing Partner at GroupM, joins us to discuss multicultural marketing strategy and how to use multicultural data to quantify opportunities and create culturally relevant content on the right platforms.