Multicultural Consumers Will Lead America’s Economic Recovery

Multicultural consumers are poised to be at the forefront of economic recovery in the U.S.  Due to COVID-19, minority women-owned firms are pivoting to innovative strategies to continue delivering value to their clients. In many cases, they are discovering more profitable ways to do business. Essential workers, who are predominantly multicultural, are working on the front lines in healthcare, municipal services, and retail to sustain our communities. Yet, diversity and inclusion within the fabric of these communities is still elusive. 

This week, Yai Vargas, Diversity & Inclusion Consultant and Founder of The Latinista, joins the New Mainstream podcast to discuss the challenges women of color face in business, the importance of diversity and inclusion to business growth, and how multiculturalism will lead America’s economic recovery.