Elements of Culture - Audience Segmentation That Builds Trust and Credibility

Marketers looking to gain deeper insights into multicultural audiences must first move beyond blanket assumptions. Essential to doing that is leveraging data and understanding the value of audience segmentation. Some marketers, however, are uncertain as to how to find the data needed or adequately use the data when found to segment their audiences effectively.

This week, Demetrius Parker, Integrated Marketing and Communications Strategist at the CDC, joins us to discuss the power of think tanks, data aggregator tools, and the elements of culture marketers can tap into to build deeper connections with multicultural consumers. 

Published Works by Demetrius Parker:

• Georgia’s Cancer Awareness and Education Campaign: Combining Public Health Models and Private Sector Communications Strategies
• Men, Let’s Look at Our Culture to Understand and Improve Our Health
• Hopefulness, Mental Health, and Wellness Counseling Are Vital for Young Asian American Cancer Survivors