Today’s multicultural consumers are younger than the general population and tech-savvy, making mapping their digital DNA essential to a company’s value chain. The issue is that some of that intel comes too late in the process.

This week, Charlie Echeverry, founder of Black Brown Collective, discusses the intersection of digital, diversity, and youth and how putting diverse consumers at the top of the value chain will be a game changer for companies and brands looking for sustainable growth.