As the coronavirus continues to spread across the U.S., brands are looking for ways to stay connected to consumers and to understand the impact of the virus on their lives in real-time, especially among multicultural groups who have been hit disproportionately. 

This week, we sit down with Natasha Pongonis, co-founder of Nativa and CEO of OYE! Business Intelligence, to discuss how social media insights reveal nuances in multicultural conversations, including keywords and geographic sentiments, that brands can use to meet the needs of diverse audiences and stand out with relevant messages during the pandemic.