ThinkNow Cosmetics and Beauty Report 2020

  • Two-thirds of consumers surveyed have purchased cosmetics/beauty products in the past 6 months (January-July 2020).
  • The Internet is essential to the cosmetic/beauty category for shopping, product information, and advice.
  • Close to half of consumers surveyed are buying cosmetics a lot more/ somewhat more online since the pandemic started.
Report Abstract

In this report we surveyed a representative sample of cosmetic/beauty buyers to gauge sentiment in the category and how COVID-19 has impacted purchase behavior.