reports
ThinkNow Cosmetics and Beauty Report 2020
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Two-thirds of consumers surveyed have purchased cosmetics/beauty products in the past 6 months (January-July 2020). -
The Internet is essential to the cosmetic/beauty category for shopping, product information, and advice.
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Close to half of consumers surveyed are buying cosmetics a lot more/ somewhat more online since the pandemic started.
Report Abstract
In this report we surveyed a representative sample of cosmetic/beauty buyers to gauge sentiment in the category and how COVID-19 has impacted purchase behavior.