June 19, 2018
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The report — a nationwide online omnibus survey fielded in April 2018 reaching 1,311 consumers, aged 18–64 — found that live-TV viewing has over the last year taken a whopping 20-percentage point decline across all audiences to 48%.
“Streaming services like Netflix have changed the way consumers watch their favourite TV shows. To reach audiences, marketers need to think about how, when and where viewers consume media and the cultural factors that influence those decisions,” says Mario Carrasco, co-founder and principal, ThinkNow.