The quest: The Small Business Administration (SBA) was preparing the launch of a new brand and communications plan during National Small Business Week in 2018.
The need: A multi-phased research study to explore the motivations, challenges and barriers small business owners face, and to measure their familiarity, usage and perceptions of the SBA and its services. The testing of new communications and creative concepts for the SBA was also part of the research effort.
The solution: Together with the SBA and its marketing agency, ThinkNow developed a comprehensive research plan that covered all of the requirements.
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