The quest: A leading luxury automotive brand sought to uncover a deeper understanding of the perception of luxury SUVs among U.S. Hispanic consumers and use those insights to inform creativity and messaging.
The need: The brand and its agency needed a research solution that delivered quick insights that delivered quick, actionable insights and a platform to measure the success of their efforts.
The solution: ThinkNow created an integrated market research solution combining online discussion boards with a pre and post-quantitative study.
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