case studies

LINK: API Integration

Industry: Market Research
Market: U.S.
Demographics: U.S. Hispanic.

The need: An API integration with a client in the Market Research industry looking to gain access to Hispanic samples.


The solution: ThinkNow developed LINK, an API automating the integration of one million panelists from our proprietary Hispanic panel, DigaYGane, with partners and clients.

  • The integration was based on negotiated rates with a minimum buy per month, and it was completed in six weeks.
  • ThinkNow developed a mapping algorithm with a 20% conversion rate. 


  • Within six months, we were successfully delivering thousands of completes per day. 


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