The quest: A Fortune 100 automaker was looking to take the lead with multicultural consumers in the U.S.
The need: To better understand the unique needs and behaviors of Hispanic consumers, as well as their perceptions of the brands offered in this category in order to build a relevant and connected end-to-end experience.
The solution: ThinkNow created an integrated solution combining online discussion boards, in-person focus groups, and in-depth interviews.
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