The quest: A national insurance company looked to conduct a project targeting the U.S. Hispanics that self-purchase healthcare to understand the types of insurance they buy and their experiences.
The need: A qualitative research of a short 5-minute survey responded by 150 panelists of which 50 of them would be required to answer questions in real-time. The project was time-sensitive, not to exceed seven days.
The solution: A survey, programmed within one day, designed to gather quantitative data in the first phase, and qualitative information in a second phase.
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