The quest: A market research firm specializing in church insights was tasked with gathering data to help a client understand the Mass attendance rate among self-identified Catholics.
The need: To source panelists across all demographics to represent the diversity among Catholics.
The solution: ThinkNow proposed a sample size of 2000N panelists to better represent Catholics by race/ethnicity, using an advanced profiling algorithm to add the profile questions necessary to identify the desired respondents.
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