The quest: A leading cancer treatment network sought to test the effectiveness of numerous television commercials over multiple years. They needed to determine if their ads successfully positioned their call to action for various markets and patient demographics.
The need: Because the core target audience included active cancer treatment patients, the network needed to work with a partner who had experience dealing with sensitive topics and patient confidentiality.
The solution: ThinkNow worked with various panel partners to recruit participants. Since several ads were tested over multiple years, ThinkNow created a custom database of norms to evaluate how each ad performed compared to other ads that ran during this period.