In a year hell-bent on ripping the seams of the American tapestry, U.S. consumers have proven resilient and capable of weathering political storms, natural disasters, and racial unrest. Fraught with economic uncertainty, the ambiguity that clouded the country’s trajectory did little to stymie the optimism that defined consumer sentiment among key demographics going into 2017.
Consumers felt good about their financial situations and were ready to spend more on big ticket items across key industries, including technology. As the Total Market’s appetite for technology grew, so did demand for streaming services. Innovations in technology also ignited a boon for retailers this holiday season, as consumers shifted to mobile devices to purchase holiday gifts online.
Our recent report, ThinkNow 2017 Total Market Trends, combines these findings and more into a comprehensive narrative of Total Market consumer behavior over the last twelve months and the marketing implications for 2018.
Download our detailed report here: