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Entrepreneurship Report 2021: Black Business Ownership In America

Pioneers of scrappy start-ups have fueled the American dream for generations, transforming how we live, work, and play. From the Ford Model T to Apple's PC, Amazon, Facebook, and everything in between, the founders of today's most iconic brands have turned their passions into enterprises that have spurred economic growth and provided jobs for millions.

Yet, for the past 40 years, new business formation in the U.S. has been declining. (more…)

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Diversity & Inclusion: The Impact on Consumer Purchase Intent

It’s Pride Month! Every year, in June, LGBTQIA+ communities worldwide celebrate the freedom to be authentically and unapologetically who they are. City streets erupt in festive expressions of Pride as enthusiastic, and often costumed patrons attend parades, concerts, and festivals decorated with brightly colored rainbow flags, streamers, and confetti. But the celebration doesn’t just bring people together for a good party. Instead, it shines a light on an underrepresented community, like other minority groups, who have struggled to be seen, heard, and included for generations. (more…)

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[New Report] COVID-19 Vaccines in America, Finding Common Ground

March 2021 marks the one-year anniversary of the official declaration of COVID-19 as a pandemic by the World Health Organization. The first case of coronavirus was reported in the U.S. in January 2020. Two months later, the infection rate was accelerating, prompting former President Trump to declare novel coronavirus a national emergency, unlocking billions of dollars in federal funding to mitigate the spread. What ensued was unprecedented.

Worldwide quarantines shuttered businesses, churches, and schools, bringing life as we knew it to a screeching halt. Sports arenas were silent. Streets were vacant, and grocery store shelves bare. (more…)

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Health, Wealth, and Racial Injustice: 2020 Year End Review

2020 has been one of the most polarizing years in recent history. A global pandemic decimated the economy. The murders of Ahmaud Aubrey, Breonna Taylor, and George Floyd sparked a worldwide outcry for social justice. And the presidential election and ensuing calls for recounts and litigation gripped the nation while the world watched.

All of these events culminated in a complex display of cultural dynamics that influence contemporary consumer attitudes and behavior.

In our 2020 ThinkNow Year-End Report, we examine the effects of these influences through a multicultural lens to provide actionable insights on key consumer trends to watch heading into 2021. (more…)

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