Back in March, we started a conversation about the sharing economy. Industry disruptors like Uber and Airbnb have used technology and a non-traditional business model to redefine how consumers purchase goods and services.
The heartbeat of the sharing economy is the consumers themselves, now empowered by a model that allows them to rent services from one another. And while the regulatory uncertainties persist for brands like Uber and Airbnb, “collaborative consumption,” is still booming and shows no sign of slowing down.
As these companies continue to forge new roads for the average consumer, we wanted to better understand what degree of this growing movement impacts multicultural consumers, hopefully shedding light on growth opportunities for these peer to peer brands.
We took a representative sample of U.S. Hispanics, African-Americans, Asians, and non-Hispanic whites, and asked several questions regarding the sharing economy, its major players, and its use among these cohorts.
Listen in as Roy and Mario discuss the findings of this study:
You can download the full report below: